How To Survive The Music Industry In 2022 (& Beyond) #shorts

15 Jun 2022 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube short titled "How To Survive The Music Industry In 2022 (& Beyond) #shorts" (posted June 15, 2022). It contains a single-speaker commentary about Blau (a longtime DJ/producer) and his company ROYAL, describing its approach to music NFTs that allow fractional ownership to give more power to artists and fans and discussing why the speaker views the venture as notable.

Chapters

I had a great conversation with Blau. I mean, he's been a producer for a very long time. I've been to a lot of music festivals where he was DJing and I like his music. I like his stuff. And I mean, this is like a legit company that he's running now with proven founders, proven investors. And he's taking a swing at something that hasn't been done before where you're actually able to buy fractional ownership into music NFTs. You're basically gonna be able to give more power to the artist, which is the creator, and also more power to the people too, where they get to have— some ownership there. And so I think that's special. I mean, he's been in the music space for a while, and so that's why he decided to start ROYAL.