Eric Siu explains how to run events that actually bring in customers. Pick speakers your target audience cares about, keep it intimate at 50 to 100 people, and focus on high-intent attendees who are serious about what you're selling.
How to throw a slam dunk event that generates customers for you. The first thing you have to get right is you have to have the most relevant speakers. If you have relevant speakers, it's going to attract people. The second thing is you, you really do need to be intentional about who you want at the event. People that love marketing. The third thing is I like events that are more intimate. If you have 50 to 100 people, but they're very high intent, or they know other people you should talk to, let's say you're trying to win business, that's usually really good for you too.
