Eric Siu explains how to treat your website as a revenue-generating agent instead of a static brochure. Use conversion rate optimization, visitor data, and AI to create personalized landing pages and offers. Build lookalike audiences from your ideal clients and iterate continuously.
99.99% of people today use their website like brochures, and that's very 2025. This year, the way to think about this is using your website as a revenue agent. So as an example, I'm looking at our Single Brain website, and what it does every single week is it optimizes the conversion rate of this website. Not only that, you can enrich who's coming to your website, you can figure out who to reach out to. You can also look at whoever is an ideal client profile that's reaching out to your website or visiting your website. You can make lookalikes off of that, and then you can have the AI spawn personal landing pages, reach out to those people, and come up with different offers for them too, and then continually refine that over time. So the way to think about this now, again, is your website is a revenue agent. It collects a lot of information, and you just need to figure out how to weaponize this. By the way, if you want our AI work operating system, just comment Hermes and we'll send it over to you.
