How to use Grok Bot for Marketing the Right Way
In this 45‑minute webinar Eric Siu walks through his practical experience building, deploying, and scaling a suite of GrokBot agents for marketing, SEO, sales outreach, and internal operations. He explains the hierarchy of bots (Chief of Staff, First Mate, Talent Bot, AEO SEO bot, Short‑form scaler, Trial Reels, Outreach Agent, Sponsorship Deal Desk, etc.), how they integrate with existing tools (ClickFlow, Overlap, Metricool, Google Search Console, GitHub, LinkedIn Sales Navigator) and how they are built from reusable Skills Dojo templates. Siu contrasts GrokBot’s reliability for routine execution with other harnesses (Hermes, Codex, OpenClaw, Claude) and stresses the importance of human‑in‑the‑loop safety gates (Human Gate) to prevent brand‑damage. He outlines a disciplined bot‑building workflow: define a single clear job, set explicit success metrics (evals), add safety limits, and iterate via the “Elon algorithm” (Question‑Delete‑Simplify‑Speed‑Automate). He also discusses organizational implications – hiring “agent managers,” sharing templates, multiplayer bot collaboration, Slack integration, and future roadmap. Throughout he provides concrete examples (thumbnail generation skill, sponsorship automation, YouTube packaging, trial reels A/B testing) and offers the Skills Dojo template repository for the audience.
Chapters
It's a 1 of 10, meaning that it's a high performer and it's getting anywhere from 400 to 600 views an hour right now. And I hope that will continue to go up. But there's more there if you want to slow down, but I'm going to go fast today because we have a long time here. So as we look at my screen, there's a couple things on my roster over here. Okay? So everyone using GrokBot right now, everyone likes to talk about the Chief of Staff and it's helpful. The Chief of Staff bot here is the overarching bot that can see what's happening with the other ones and it will route messages to you and tell you, hey, this needs some attention right here. Here's what's happening with this. And it's the one that you're paying attention to the most in terms of just moving the ball forward. And one of the biggest challenges I have when it comes to AI right now is it is actually progressing work. It's advancing work. And so the good thing with GrokBot is that you can continue to have it advance work for you. You can set the routines. And I find it to be the most reliable of the different harnesses that I use right now. So I do use Hermes. I still love Hermes. I use Codex quite a bit as well, but both Hermes and Codex fail quite a bit when it comes to setting up routines. And you can even, we have a Loops Creator skill that allows you to make these loops where people talk about these self-improving loops. And to an extent, my self-improving loop, by the way, which is in our Skills Dojo, if you go to skillsdojo.com, completely free. But when I use it, it's a little finicky. And so I think we're getting to a point now where people talk about self-improving loops or self-improving products, that's starting to happen. Amplitude had a really good post on how their product is starting to do that for people. And I think it's starting to get into a place where we can actually say these are working. But I would just say that GrokBot has been more reliable when it comes to having routines run. It just works. It's easy to set up out of the box. It's easy to share your bots. It's easy to convert skills into bots. It just works. I think there's an Australian ad that says it does what it says on the tin. And that's what GrokBot is. And by the way, guys, I'm not saying do you go out there and replace your Hermes? No. Am I saying replace your Codex or your Claude Code? No. Am I saying replace your OpenClaw? Well, yes, because OpenClaw sucks right now. So yes, replace OpenClaw even though they came out 2.0. Nope, still sucks. I thought they had a chance. I thought it was a return of the empire or the empire strikes back, the claw strikes back. The claw The, what was it? The Empire Strikes Back. So The Claw Strikes Back, and I don't know, Return of the Claw, right, would be another one. So anyway, what we're looking at over here is we have a few more. I'm going to call out a few more to hopefully give you some ideas because guys, I will share these with you afterwards because you guys can just fork these. But trial reels, we have one that can form trial reels on Instagram and I'll give a couple ideas. And I'll use different connectors that we have. We use— I'll go into that in a little bit. We have the First Mate here. I love the First Mate because it tells me what's wrong with my GitHub in terms of what needs to be cleaned up. It also makes it competitive in our group channels inside of Slack now, because what it does is it sends a message out to the entire team and it says, hey, here's who's actually contributing to repos right now. Here's who's shipping, here's who's reviewing right now, and here's who isn't. Yeah. Right. And that makes it public accountability. And that's how our organization works now and it works well. So there's a handful of other ones here. So we have a talent bot over here. So what the talent bot does is it will look at inbound talent that's coming in through our applicant tracking system. And by the way, we're hiring a lot more marketing talent right now. So that's how it applies to marketing. We have this autonomous engine optimization bot, AEO SEO bot here. Yeah. And it leverages a handful of connectors that will help you grow your traffic. So we'll go into that in a little bit. There's a short-form scaler as well because we want to scale our short-form content more. That's been good. And I'm going to go into that one too because you can see that GrokBot actually does a fairly good job of editing, but you're going to have to continue to tweak this over and over. And there's also going to be a couple key takeaways I'll share from just operating these bots in general. And I'll share some structures with you too because I just actually released a Nuxt article About an hour ago or so. So what else do I want to call out here? Let's see. We have the X long-form writer. That's a skill that we have that's been helping us write X long-form articles that have led to us getting a couple million views a month on X. Sponsorship deal desk, this handles sponsorships automatically. These things have all improved over time. I would just say that I had a lot of these living inside of Codex or Hermes, and I just said, hey, Hermes, Codex, I want you to just create handoff MD files. And so I can make these into a Grok bot and that has worked. Let's see. Amelia says I speak too fast. I'm sorry. I'm not going to slow down. This is just how I am. You're going to have to take this video. You have to take this video and put it on half speed and then maybe it'll be okay. But I'm just going to keep going. I'm going to keep doing my thing. And if you don't like it, it's okay. I still love you. There's a couple other ones here that I'm working on over here. We have an outreach agent. There's a couple other ones that we're putting together. I would just say this. If you're watching this right now, you're more than likely paying for a couple of different tools, right? So for example, we pay for LinkedIn Recruiter. We pay for JuiceBox, which is, these are actually agents that handle outreach and they do a pretty good job. And who knows if we're going to continue to pay for them. But as of right now, since I pay for it, I might as well activate it. So it's within your best interest to look at all the tools that you're paying for right now. You have Gong, you have Granola. You have whatever recruiting tools that you have, and then figure out how GrokBot can just run them for you because GrokBot actually has computer use where it can operate your web app, whatever web app that you're paying for through a browser. And sometimes it might break, but for the most part it's been pretty reliable. And again, for me, when it comes to outreach from a sales, a marketing, a recruiting standpoint, it's been helpful. And the cool thing is I just hand this off to my team afterwards. I just give them the templates and then they're rolling with it. Ultimately what you should be trying to do as a leader, whether you're a marketing leader or a business leader, you should be thinking about how do I create this leverage, not just for myself, but for other people? Creating the leverage just for yourself is a very selfish thing to do. But when you have the power of a GrokBot, for example, the cool thing too is if you have a Cursor Teams account, you can actually have a shared account with all your skills in there. You can share bots in there and then you can have different permissioning roles set up in there too. They're moving very quickly. The SpaceX team, the GrokBot team, the Cursor team, whatever you want to call them, they're shipping pretty quickly here. Okay. So let's go to the AEO bot. Let's start there first because some of you were asking about the AEO bot. Okay. The AEO bot. So the way this works right now, so I even asked it to pre-explain to you guys because I knew you guys wanted to see this one. So this bot mines 40 real SEO AEO candidates every weekday, not every week because we don't have time for every week. We need every weekday now. Actually, why is it every weekday? It should be every day, right? That's my bad. That's my dad. We have seven days out of the week. Why would you not have your agents working seven days a week? Do they need a weekend? No. As long as we have computing electricity, they don't need a weekend, right? So every weekday from your search, your tape, you pick twenty. Clickflow drafts them unpublished, and then we measure the clicks, the free consults, and AI share voice. Nothing goes live without an exact yes. That part is very important. So the last part around. Nothing goes live without an exact yes. So let me take you on a little detour again. So what you should pay attention to is I think it's I made a little might be over here. So let's see. Okay. Yeah. Human gate. Okay. So I made this little human gate skill over here. So what you should be doing and and actually we had someone on our team. face this issue today. So their Grok bot just started to YOLO. They connected it to all these things and it started sending emails and they tried to send it to Sean, but it sent it to the wrong Sean and it just started sending whatever emails, which means it can damage your brand at the end of the day. So ideally what you're doing here is we have the skills called Human Gate. And honestly, it's used before any external send, post, publish, delete, spending, or CRM calendar. Enforces draft only until an exact current approval. Honestly, if you just want to screenshot this, this is all it is. All this other stuff is just for the AI over here. You're just making sure that the bots can't just do anything without discretion. Ideally, you have a send gate there where you're preventing it from doing that. We have this human gate thing over here and that's what it is. I just made this into a bot and I shared it with the rest of the team. Anyway, that was a little detour over there. You got to make sure that you're doing that. So what is this AEO SEO bot? If you think about it, you're trying to get more search visibility, right? You want more share of voice. You want to drive more, like your SEO traffic's going down. We get it, right? Maybe your SEO traffic's going down, but you want to rank better on the answer engines. Okay, we get it. Well, why do you want to rank higher? Because you want to get more traffic and you want to get more leads. So if you think about all the content sources, the pillar content sources that you can pull from or the content spikes, Think about all the customer conversations that you have. Think about all the sales conversations that you have. Think about all the internal conversations you have. Think about this webinar that I'm doing with you, for example. Now in this next, for the hour that we spend together, I'm bound to at least say one smart thing, right? That should be a content spike. And so, but if you think about it, all the time you spend in meetings every single week, How many content spikes are you cranking out? You yourself, right? How many smart things are you saying? You're probably saying at least 7 smart things a week, okay? Let's just look at if you say 1 smart thing a day, maybe it's 7, maybe you're saying 5 smart things a day, right? But those things should all be converted into content. Now, all of you might be saying, well, I don't have the time for that. Well, great. That's why you have something like this, this AEO SEO bot, which I will give you access to and I will show you how to get access to. We will get there, all right? So what this does, I'll just give you an example. Let's just go through this output over here. How to use Grokbot for marketing the right way. Okay, you know what? In the old days of doing SEO, I would've had to go to my content team and say, hey, I think these ideas are good. We'd have to debate these ideas. We'd have to take a look at Ahrefs, take a look at the volume, and then someone's going to have to do the research here. Is it going to be top of the funnel, middle of the funnel, bottom of the funnel? Is it net new content? Is it an update? Is it a delete? Is it consolidate? You don't have to worry about that anymore. So this, I know, even though there's not keyword volume for this right now, I know that it's a trending topic, right? How do I know it's a trending topic? Well, because I just hang out on X all day and I can tell that GrokBot's a trending topic. And the fact that you guys are on this webinar right now, the fact that my GrokBot for business video yesterday is trending, right? So that means that we should attack this from multiple different angles. GrokBot for marketing, GrokBot for SEO, GrokBot for short-form content, GrokBot for business, GrokBot for LinkedIn, GrokBot for anything. In fact, this is a spike over here for hopefully my agent to pick up later to add into this thing because we should be creating multiple variations here. Okay, let's continue on. Agent-led growth, Rank and AI. I've been talking about agent-led growth on my YouTube, my podcast, and that is just to me, it's the new version of product-led growth because you're trying to optimize for agents. What's Grok's lesson in go-to-market? Again, these are all different types of pieces of content to optimize for. It's got AI marketing agency, SEO agency in here. By the way, look at this. Look at this. How did it know that these are both updates? Well, because it's connected to my Google Search Console. It's connected to my Google Analytics. Wait a minute, but Grokbot doesn't allow you to connect to those right now, right? Or does it? You can use ClickFlow, which is our AEO SEO tool, which has the connectors in there, GSC, Google Analytics. And then ClickFlow can also, I think it has data for SEO in there so it can spot Search trends and AI visibility as well. And so that's what we use, right? So you can plug it into that. And honestly, anything that has an API or MCP, you should be able to plug into it. So you should be fine with Google Search Console and Google Analytics. So the point is you want to connect your different AEO SEO tools. And then you want to connect some form of content generator. And then afterwards, you want to make sure you still, that you have a human in a loop generate the content. So we do have evals tied into this in terms of what we expect out of our content in terms of the templates that we have for different sections on our website. But the cool thing now is this. This is kicking this out to me every single day. I'm refining it every single day and I'm actually competing with my team right now. So we do have 3 other people working on the workflow right now within the ClickFlow app. But I'm just like, hey, I already have the API and if you guys take too long, I'm not going to wait for you. I'm just going to do this. And so what does that do? One, it creates a friendly competition, right? Because everyone likes competition. 2, iron sharpens iron, right? And 3, if I beat them, that's a really bad look, right? And they don't want that to happen, right? And so I definitely don't want to beat them because if I can do this part-time as I'm doing this webinar with you all, then we need to figure out how to reallocate resources, right? So all that to say over here is I'm also constantly adding to this bot too. Yesterday I saw that someone wrote a post on Amplitude and Amplitude has a lot of problem pages that they create ahead of a search term getting more traffic. They've done a really good job with that. I'm like, okay, well, hey, how can we use this? Are we going to make a net new bot? What should we do exactly? In fact, let me see if I can pull it up. I think I shared it in here. Okay, here we go. This is all I do. If I see something nice on X, I see someone share a cool post or I should see them share a cool bot, I just say, hey, is this an update for us or is this a net new bot? And I just shared that post. Okay, pulling that post now. Okay, this is an upgrade, not a new bot. Okay, you see how short I am here? I'm just like, hey, just do this. Just do this and tell me what you do next. Okay, let's test the upgrade. And then it's like, okay, to convert, is this going to— To create more problem pages for us or give me a list of 10. And it's like, okay, here's the top 10 over here. And then I'm like, hey, how can you verify that these are trending upwards? So this is how I go about building the bot. And this is how I pull from different resources. And then I also, just so you all know, we still use WordPress as a CMS. I know, haha, it's a little old now, but we use WP Vibe, which is a great MCP. And then we can set that to draft. Notice I'm not saying— Yeah. Hey, set it to just create content on demand. Because I don't want to just— what if all of a sudden it creates 5,000 pieces of content that are total crap? I don't want to have to clean that all up. So that's why we have that human gate thing that we talked about a little sooner, a little earlier, not sooner. Look, Amelia's mad at me. You are stressed, Eric. No, I'm not stressed. I just think you need to watch this on 0.5x. That's what I think you need to do. So anyway, That's the AEO SEO bot. So let's see, I'm going to keep jumping around here. I think I'm going to jump to the short form. Actually, I'm going to jump to the trial reels piece over here. Okay. So a couple things. One, we use a tool called Overlap and Overlap is really great for short form content. And so what I'm testing over here is I'm just constantly, Having it cut, but I'm also giving it feedback consistently. And then honestly, this should just become an eval. Again, the eval is your definition of done. So definition of done would basically mean you are— definition of success, I should say. So if we look at this, I'm going to show you some of these cuts over here and I'm going to tell you what I think is wrong with it. And in fact, I'm probably going to dictate it out using Whisper Flow, and then I'm going to continue to work on this while I'm with you guys. But what these trial reels do, my point of making this bot is because when you think about Instagram reels right now, Instagram reels has the trial reels feature. And then now there's an editing app where it allows you to make 5 different versions of the reel that you make. When you use the trial reels feature, you can actually, if you edit the overlay or you edit the text, or you maybe you cut it a little tighter, that's going to increase retention. And sometimes when you make so many small changes, it's like A/B testing for your reels. And by the way, when you make your reels, That to me is you're testing your creatives from a paid ad standpoint. And so someone should be doing it. I'm like, okay, well, can I just have a TrialReels bot handle it for me? Because we can use the Metricool API, which can make trial reels. That's our social media scheduler that we have. And then Overlap can also be in play as well. And Overlap has a bunch of different workflows that you can be using. But in this case, I'm just trying to work on the eval here, which I'm trying to just define I'm trying to be the judge that defines what the definition of success looks like. So I'm going to hit one of these and we're just going to take a look at how it looks. Okay. 5 recuts with closed payoffs. I haven't seen these yet. Okay. So scale content without giving AI the keys ends. That's it. Okay. Make AI marketing bots earn their keep. Okay. What I'm looking for here, the feedback I gave it, I was like, hey, stop ending these videos abruptly because there needs to be a payoff. So the user feels good, the humans feel good, right? So let's try this. What that means is for short-form content, for example, if I wanna scale that out, they'll gimme 4 candidates. I can pick a couple and then it'll lock and load them and they'll schedule them. It'll measure the success of these 7 days, 14 days, 30 days, 60 days out. Same thing for SEO too. So for that autonomous engine optimization piece I was just talking about, we'll have 40 candidates per week. I'll pick— Okay, so it's not supposed to cut out like that. Let's just see if there's a payoff here. What that means is for short— What that means is for short— Okay. So here, I'm just going to give it my feedback. Hey, so you're still basically 20 seconds in, you just end the video. So I'm not getting a payoff. And then the other issue is I'm seeing random B-roll in the middle of this short-form clip, which shouldn't be there. So you've got to tighten the edit. Let's see what you come up with for the recuts on all of these. Great. So I do that, right? And then I'm onto the next thing. So that's Trial Reels. And let's see, Brian Webb asked, what social media tool did you say you guys use for your agency? So we don't use it for our agency because we don't do this stuff for our clients. We use it internally. That's what I would say. Metricool is one. Max, if you can type it in, Metricool is one that we use. And then we use Overlap for the cutting of videos. And Overlap has become really good. I actually started looking more into it the last 2 days or so. They've really added a lot of bells and whistles. You can put B-roll in there, you can put an overlay clip at the top, you could add a call to action at the end. And for me, when we try to push on Instagram, for example, we tell people to comment on things. That's really helpful because that can help you collect more leads. More and more stuff you're able to take off your team's plate. And I still think you need humans to manage this stuff, by the way. I'm not saying you should just get rid of humans. I'm not saying that. I think ultimately you're going to need to hire people who are good agent managers that know how to handle this stuff. And then let's see, Michael says, I usually listen to your pod on Spotify at 1.5x speed. I don't know how you do that because I already talk at 1.5x, but that's great. And I would also say, David, yeah, or Daniel, Max answered this already, but so Hermes is in play every day. We still use Grok every day. I still use Codex. So on the right side of my screen over here, so my other screen, I have Codex wide open and I might jump into that in a little bit. GrokBot is open on my left screen over here. And then Hermes is open with the Hermes desktop app. And I also have the Hermex mobile app, which is kind of like the desktop app, but for mobile because they don't have a native mobile app yet. Those are my daily drivers. I still open up Claude every now and then. I think Claude Design is really good as well. Those are my AI drivers right now. Even though we pay for Claude Teams for the team, my team, my company, I don't really use Claude because I think Codex is the best harness right now. The cool thing too, by the way, is you can use the Claude models inside of Codex. That's up to you if you want to do that because Fable 5.1 just came out. I would recommend that maybe you take a look at that. And then Jid asks, if you use both Grok and Hermes, Codex, what does Grok do that the others don't? So to me, what I mentioned earlier is Grok bot is much easier to set up and it's more reliable when it comes to running routines. When it comes to running routines with Codex or Hermes, they tend to fall apart and they tend to fail. And then whenever you check back in with them, it's like, oh yeah, yeah, sorry, I failed. But they didn't even tell you that they failed. I'm like, hey, did you just fail on this? Like, oh yeah, yeah, yeah, I failed. Don't worry, but I got it tomorrow. And I'm just like, dude, don't tomorrow me, just run it right now. And so I get really frustrated at times with Codex and people are like, oh yeah, you can just slash goal and just run loops. No, we're not quite there yet. Maybe you can do that for engineering because it works a lot more verifiable. But when it comes to work that we're doing around marketing, Don't think that you can just get away and type /goal for everything. If you want to type /goal for everything when you're working with these harnesses, I'm kind of digressing right now, but you got to make sure, hey, whatever you're trying to do from a marketing standpoint, maybe you're trying to lift your conversion rate from 1% to 1.5% in the next 8 weeks or so. That's verifiable. Or maybe you want 100% of your webpages to average 50 milliseconds. That's verifiable. But when you say, I want you to just grow my product, That's not very verifiable, right? So that's, you put in poor inputs, you get bad outputs at the end of the day. So that's what I would say to that. Do I use the scan other people's content to perform well? Absolutely I do. And while we let this one work over here, I'm going to continue on Short Form Scalar. All right. So let's see. This is trying to reconnect to Overlap right now. So it can't use the API. It actually wants to use the Computer use. What does this do in one sentence? And let's see. Okay, great. So description over here. So this is my Eric Short Form Scaler. It turns marketing school tape and yap sessions into 10 YouTube TikTok Reels posts a day with Overlap as the clip and post machine and every short pointed at a lead. All right. So that's what that one does. Let's see what else we have. We have a ClickFlow bot here too. Let's see what this one does. So ClickFlow content publishing system for Single Grain. It runs a Diggity style check gap. I think that's from Matt Diggity. It checks for decay and scans and depth scans against Google Search Console via ClickFlow. Then drafts create, update, delete, and consolidate actions. Never publishes without Eric's approval. Consumes AEO SEO bot content ingester ideas for net new pages instead of duplicating that producer. Let's give this a run. Let's just see what happens. Then I'm going to come over to my X long-form skill one. I would say this, because GrokBot as a harness tends to be very short, and I think this is just how GrokBot is used to communicating, it doesn't do the best job of writing long-form content. This X long-form writer is a skill that we have inside of our Skills Dojo. I'm going to come to that in a second. But when we have this as a skill and it runs in Hermes or runs inside of Codex, The output is a lot better. And I would say it's probably— it's not probably, it is really good inside of Claude as well. But when you run it inside of GrokBot, it's not that good because I think of the— it's the nature of this harness to be very concise with the way it talks to you. All right. So this skill, what it does, this bot finds, validates, and writes evidence-backed X long-form articles in Eric Siu's voice using a content ingester as a primary idea and evidence feed. By the way, a content ingester is where You can make a skill and make it a routine and it pulls from the latest content that you put out in the last 7 days, 14 days, whatever. That way it makes it easy for these bots to understand where to potentially pull content spikes from. That's what it is. Using Content Jester as a primary idea and evidence feed. Fail closed, ideas need approval before drafting, never publishes. You see, I continue to put these fail-safes in there. I think honestly it's just in my main memory file. It just remembers that these things need approval before publishing. Now, Liz has a good question here. Do you connect GrokBot with your company brain? We do connect it to my GitHub repo. Do I connect it to my Obsidian? Not right now. Because what I've done with Hermes is Hermes does write to Obsidian every time for the whole second brain thing. But from a company brain standpoint, no, not yet. The way we run our stuff, and maybe I can answer some questions later, because the team has mostly just been testing GrokBot initially right now, we haven't been running it through single brain, but eventually we will. We'll plug it into the gateway, the API gateway that we have, the AI gateway that we have in addition to all the other bells and whistles. So Jay says, I am convinced Grok uses caveman mode internally. It kills any nuance. I use Sol for this, especially when writing marketing copy. Yeah, I think Sol's good for marketing copy. I probably think Claude is probably still best for writing, maybe not Opus, but maybe for Fable. But that depends on you if you want to burn the tokens for that. Sol is like a decent writer. That's what I would say. All right. So if you look at this piece over here, okay, this is the GrokBot article that I was going to publish for business about an hour or 2 ago. But you can see it's very short. And usually our skill defines that the article should be 1,500 to 2,000 words or so. You can see that it just defaults to being short in terms of the formatting and then also the length itself. So it's fine, but it's just not for us from a style standpoint. All right. So let's see what else we got here. You know what? I'll make it easy for you guys right now. If you want access to this, let's go over to the Grok bot or the AEO SEO bot. If you guys want access to that, I'm going to share my screen over there right now and let's take a look at the Skills Dojo. All right. So this is our Skills Dojo literally. And Max, if you can put this in the chat, skillsdojo.com/templates is where you can go. You can get these templates that I'm talking about. So this SEO, the AEO SEO bot that I was just talking about, it's right here. Pre-call intelligence, read-only sales prep for founders and revenue teams. This one's helpful. Sponsorship deal desk. Those of you that are getting outreach for sponsorships, we get like 20 or 30 of these per week. The short-form scaler I was talking about, you can have, by the way, this outreach agent is really awesome too. So what this does is it'll look through our CRM, it'll look through closed lost deals and try to revive them with a new angle. Or it'll look for deals that are stalled out. So maybe deals that were moving along that need need a little nudging and it'll come up with a new angle there. Not only that, these outreach agents will also find lookalikes for people that have reached out to you, let's say within the last 12 months or so that you have deemed ICP fit and you want to find more people like them and you can reach out with a different offer, right? So this outreach agent sends, and then by the way, you can connect it to your LinkedIn Sales Navigator and you don't even need an API key because you can just run it through your Sales Navigator. Your salespeople can just have their Sales Navigator open and then their Grok bot can run it. The SEO AEO bot is here. You can see add the Grok bot. Trial Reels that I was just talking about, it's over here. Motion God, I don't even know what this is. Prototypes interaction and character motion from a product's real animation spec. Designers tune by feel in a localhost playground with sliders, then judge on replay rather than milliseconds in chat. Okay, that's pretty cool. And then Mixie, mix panel and analysis bot for usage. Damn, that's pretty cool. I didn't even know he had this. Queries, events, funnels, retention and cohorts, then creates and edits Mixpanel resources. Precise with numbers, never invent stats. This is awesome. In fact, this Mixie should be publishing to our Slack channel on the product side every single week so we can see how each product is doing. That's what it should be doing. And so what we're gonna do with this, guys, by the way, look at this, submit a bot. You guys can submit your bots in here too and we'll consider adding them. So we have the Skills Dojo, just today we added this bot section for bot templates. You can go get them. And then the Skills Dojo, ultimately you can add whatever skills you want. You can download them, you can fork them, and you can make them into bots as well. But I think it is important to have something out there like this. So this is available. Now maybe I'll cover a few more things here and then maybe I'll open up for questions and we'll go from there. So let's see. Liz says, we were nervous to do this for our company. I like separation until shown proof of concept. Yeah, exactly. You want this stuff, you want your team to feel good about it first. You want your team to actually show usage from this first before you try to put more tentacles into or embed this thing more into your organization. Anyway, let's go back to Groq Bot. Share my screen over here. Actually a handful of things over here. I'm going to go to this little article that we just pumped out about an hour ago. A few key takeaways for you all here. First things first is this. When I first started using OpenCLAW and Hermes, I tried to make one mega agent. The problem with that mega agent is inevitably it would break because you feed it too much context, there's too much, it starts to get drift and you've given it so many tasks and what happens is that you have to reset the bot. That's happened to me with OpenCLAW once or twice already. Hermes, I think Hermes just died on one of my computers and then I was able to reset it on another computer, get it 80% there. And so I would say Hermes is just a lot more reliable, but it does get some drift sometimes too. So don't build one giant agent. Ideally each bot has one clear job and then from there you can figure out, okay, what does success look like? What should the evals be? And then once you feel good about it, then you can make it into a template and then you can hand it off to other people. You can put it off into the wild or you can hand it to your team. The next thing over here is you ideally, are focusing on revenue-generating activities. So you don't need to make 30 bots at once. Just try to make, I don't know, 2 or 3. If you're getting the most value from your creatives right now, and a lot of the creatives are coming in from Reels, from UGC, maybe you do that first. If you're getting a lot of success from outreach, great, do that. If you're getting a lot of success from AEO SEO, do that. Do more of what works initially. And then once you nail it, then you scale it and then you can make new bots. You don't have to try to do everything under the sun, even though you're tempted to. And maybe I'm going to just jump around here. I think what we talked about earlier with evals, evals are the definition of success. And so a working bot needs an ICP, it needs safety limits, output caps, and evals. Again, like I said earlier, you don't want to just say, go make more content, go make more high-quality content. No, you want to say, create 4 candidates for approval based on our writer guidelines, based on content spikes from the content ingester, and then measure them after 7, 14, 30, and 60 days and only look at the last 7 days of content. And then if you like that, if you like the output, then you can just make that into a routine that repeats every week. I think the problem right now with a lot of people is that they just try to automate out the gate. And I would just encourage you, whether you like Elon or not, to use the Elon algorithm. So the way the Elon algorithm works is— oh, so there's a 404 on that link, on one of the links, Max. You might want to double-check one of the links. skillsillustrator.com, by the way, /templates. And by the way, it could be because you don't have the www in there. I don't know. But anyway, so The Elon algorithm, going back to that. Whenever you are building something, you would think that, oh, because of AI, you would want to automate immediately. Nope, you don't want to do that. So there's 5 points here. QDSSA, QDSSA, right? Think of it like that. And I'll type this in the chat as well, right? So QDSSA. So the first step is you want to question. So whatever the requirements are, you want to question. Then you want to delete. You want to delete steps from the process. Then you want to simplify, right? Then you speed up and only then do you automate. Okay? So I'll give you an example here, right? Let's use Tesla as an example. So when they were running into production issues, their cars, they couldn't produce the cars quickly enough. Well, why was that? They looked at their factory and they're like, how do we just cut down half of these robots? Because there's so many moving parts, literally, And there's like, I don't know, 300 pieces that need to be connected to put a Tesla, like an old Tesla car together. They're like, how do we change this? And one of the engineers said, hey, let me think about this. And the next day he came into the office and he brought in one of these toy cars, like those little Matchbox cars, right? And he showed the bottom of the car. He's like, look, there's only one part that connects everything here. And that one change put Tesla ahead by 5 to 7 years when it came to manufacturing cars. And now I think a lot of cars are— car companies are doing it. But that was because they questioned the requirements and then they deleted a lot of these steps and then they simplified, then they sped up, then they automated it. And that's how we should be thinking about these bots in general. We don't want to just automate out the gate. Let's nail it as human beings first and then we can try to scale it from there. So that's what I would say. And what else seems to be important here? Okay, this one's important here too. So just because I'm showing you all these bots over here, I want to reiterate this. It actually means you're going to have to hire net more people, net more agent managers, people that know how to use this stuff. Because anybody on the team that knows how to use this stuff, they're constantly becoming more valuable because they're letting the robots do robot work and then the humans are doing human work. So I would say that anybody in your company, I don't care what level they're at, they can develop the first working version of a tool. Of a bot, of a template, of a skill, and then someone else can then scale it. So I'll use Max as an example here. So the X long-form skill, which we're using to write these X long-form articles. So I gave him that skill months ago and I haven't updated it, to be honest, since then. And he's forked his own version and he's updated it. And so you want to give people the first few steps and then let them make it into their own. And then by the way, if there's something that everyone should be using, then you can, and someone makes a new version, just fork it into that version and then the team could be using that. And so I see us making more bots, continually maintaining them, updating them, and hiring more people that know how to manage agents. That's why when we hire people now with the talent bot that we have, we basically will send them, if they say yes, if we reach out to them, they say yes on LinkedIn or whatever, we'll send them a list of 6 questions. The first question is, what percent of your work is done by AI today? If it's not above 95% as an engineer, you're out. If it's not above 70% as a non-engineer, you're out. And then you just go down the list there. Now, I don't want to— nobody on the team wants to look at that. I don't want to look at that either. So we have an eval that has already— it has all the success metrics that I just talked about over here, and then it'll evaluate all of them and then it'll move them to the next step. And it's getting better for us every single day. But just keep in mind, everyone's going to become an agent manager and you can only afford to hire people who know how to manage agents. Don't think that you can train these people. I've tried it a lot in the beginning of this year and we've just realized that when we just raised the bar higher, it's worked a lot better from a marketing standpoint and from a business standpoint. Right? So the final thing maybe I'll call out from this little article that we put out is Grok bot is going to become multiplayer, so the agents can talk to each other already. The bots can talk to each other, but they're going to add in the ability for you to add your teammates in there as well. All right, and they're adding—they're going to be adding in Slack too, where the agents can pop into Slack and you can interact with the agents inside of Slack. And so we're already working like that a little bit with with Hermes inside of our Slack, and it's been good because people can kind of get the context that they need and just ask questions. But the next step is where this is. More or less secure, right? And you can have different permissioning levels, you can have different security governance, all that set up and you're going to get more team collaboration. So that is coming, that's coming down the pipeline, that's going to be useful. And again, skillsdojo.com/templates. In fact, you know what? I'm going to just drop this link inside of here and you guys can start to drop your questions into chat as well. I'm going to switch over to questions in a moment. But I'm going to jump around here as well, maybe over to what we have going on with— here, I'm going to show you something. I'm going to give you guys a little bonus over here. So check this out. So let me share my screen. All right, here we go. So by the way, it used to be when you needed to hire someone for YouTube packaging for the thumbnails and the thumbnails for a YouTube video, right? MrBeast, for example, pays $10,000 for a thumbnail because each of his videos gets tens of millions, hundreds of millions of views. Now let's say you don't have that budget. And before we would hire thumbnails people and each thumbnail would be fairly expensive. And these were well designed. So what we did was we actually ended up making a thumbnail skill. So I haven't converted this into a GrokBot skill just because I think Codex is a good harness for this. And I can if I want to, by the way. But here's what it looks like. So this will be a little bonus for you all here. All right. So this is the video that we threw up on my YouTube channel yesterday that is getting— it's a number 1 video right now, right? It's getting— it's already at 10,000 views or so, which is good for my channel, right? Like if any video gets 20,000 views or so, I'm happy with it because I know it's the relevant views ideally that will drive leads. So if we look at this, this is what the thumbnails look like. I believe it's this one that went live and it has 7.2%. So notice that it took in the dark background for leveling up. It's like a black background and there's purple outlines. And more or less it's me, mostly me. And I wanted the GrokBot logo and I'm like this, I'm like, this is pretty good. Now, is it world-class? No, but it's pretty good. This one, 10 bots, 1 boss. It might be— I think this one's actually better. In fact, I feel compelled to use this one now because it looks better, but that's very subjective. Your new marketing team. This one, not so good. And this does look like a jacket that I wore before. Pretty consistent. Built for marketing. There's that. It's copying packaging that I used in another video. But my point in saying this is that I continue to refine this YouTube packaging skill, which by the way is on the Skills Dojo, I think. But I think the Skills Dojo has an MCP too. So by the way, all the skills you guys want to share, it's like if you're like, hey, just move it to the Skills Dojo, we have an MCP that can do that. It'll actually sanitize the skill for you, meaning that it'll take out the private keys and things like that and it'll put it on the Skills Dojo and then you can share it with other people and then you can make these skills into other bots and we'll continue to share more skills, more bot templates and things like that. This one over here, this, we used to have to pay, I don't know, anywhere from $50 to $100 to maybe $150 for a thumbnail or so. But now that cost is gone. 2, we don't even need to wait for these things to get up. And so that GrokBot video, I recorded that on Sunday just because I had inspiration hit me. And besides the editing, The packaging was already all done. And so once we get this to a point, once I have the editing bots doing a good job with overlap, if I really want to get a video out today, I can do that based on our styles because we know what we like and we can just show 3 videos to the AI and say, hey, this is what success looks like and let's make that into an eval. So that part's really important. So skills matter, evals matter. Eventually once loops work really well, Loops matter as well. But I'm going to switch it over to questions now because I have gone straight for 45 minutes or so. So let's see. Hector asks, let's push this one up. So Hector, let's put 20 seconds on this one. Okay. There's Hector's question. Is it showing? It's not showing, huh? There it is. Oh, nope. Here we go. This one. All right. So Hector asked this question. Let me stop my screen share. So what are my thoughts on Gary Tan's G-Stack? Have you seen what he's built? Yeah. Love Gary. I use G-Brain and G-Stack. So I do G-Brain and G-Stack. These are a handful of tools that he's released that anybody can use. And these are helpful skills that you can invoke whenever you're building something. So he has one skill called CEO Review and that is intended to gut check or spot check whatever it is that you're working on and to define whether it's worth your time or not as a CEO, because your time is very important. There's also UX review as well. So sometimes whenever I'm building something, I'll say, hey, run a UX review through this and run an expert panel and let me know what you think here. So that's good. And yeah, so love GStack and I think everybody should be using it. I think QMD, which is from Tobi from Shopify, I think that one's great as well in terms of having good memory. And Joseph asks, if everything is connected and built out on my Claude Cowork, should I still use Groq? Well, I think so. Because here's the thing, I use ChatGPT for routines. I've used Claude Cowork before. These harnesses don't seem to be that reliable when it comes to these routine tasks. And if all you need now for GrokBot is a cursor account that I think you're paying like, I don't know, $20 or $50 or whatever it is, I think you should get it because you have more firepower to get things done. And ultimately what we're all paying for is reliability because someone who's reliable that can take things off our plate, I don't know, that sounds valuable to me. So that's that. And then let's see. Let's see what else we got here. I'll say one more thing. Okay, let's see. We got this one over here from Daniel. Okay. So, hey Eric, for a marketing agency, what would be the MVP stack of AI tools you'd recommend now? Also for GrokBot accounts, are you adding one account per department or one per user? So I'm cheating a little bit here. So the GrokBot team, By the way, props to them for reaching out to me. They reached out to me directly. So they reached out and said, hey, we love the content you've been putting out, like the recent article. And I just started talking with their head of growth and he's been hooking our team up with accounts. And so my team is cheating with these accounts right now. That's what I would say. And they're very engaged. Everyone's sharing these skills every single day. Now in terms of the AI stack, by the way, Max, this is going to be a good short form. Let's see if Riverside MCP catches this. This is the best AI stack for business today and for marketing today. So you should be using Codex. Codex is the best harness right now and it's your daily driver for building things, getting things done. And it does a good job with YouTube thumbnails, for example, does a good job with editing. It does a fairly good job with writing. GrokBot should be your daily driver for having reliable routines done. So for example, Could be reaching out to people, reviving dead leads, or handling sponsorships and looking through your email inbox. I found Grokbot to be the most reliable and easy to set up, and it's cool to share the templates out there. And then number 3 would be Hermes. Hermes is great because I can use it on my phone pretty quickly, on my desktop pretty quickly, and it has the most context around my business because I've constantly been building with it over time. And it's open source and I could kind of do whatever I want with it. When you combine the three together, you have these superpowers. I don't think one's you shouldn't just handicap yourself and say one's better than the other. I think you know the answer is multiple ones as long as they're reliable. So so that's what I would say. And then obviously, if you're using Whisper Flow, you're talking to these things. You're going to get things done a lot faster. Loom videos too are great because and by the way, like I like Loom because I can record and I can send it to I can send it to Claude or I can send it to Codex and I can say make this into a skill or I can go to. GrokBot and make this into a skill. Even though Codex and Claude have a record to make a skill, I want it to be portable. And so I'm constantly thinking about skills. And also this one's free, the Skills Dojo that I was talking about. So skillsdojo.com to upload your and download the best GrokBot templates and the best— you can download the best skills as well and then you can fork them and make them into your own. By the way, if you want more, just comment skills and we'll send it over to you. Look at that. Just made a short form over there. And thank you for that, Daniel. Let's see. Liz has a question here. Oh, she has to run. She's more excited to— okay. I built bots for simple items right now, like build proposals, SOW contracts. That's good. Keyword research, AI bot usage. I would encourage you all to think about here, what is the most annoying thing that you're doing every single day? What do you hate doing? One of the most annoying things for me is if I spend 30 minutes making a YouTube video and our packaging sucks, that just drives me crazy. And so I took it upon myself to actually spend the time to make that skill. And then we have that. I would say what's really annoying to me is that I had a sponsorship routine running in Codex, but it would break all the time. And so now that I have Grokbot running it for me, It's auto-responding to people now that anybody that wants to do a sponsorship, it's going to be $15,000. And they start negotiating, right? And then the bot just keeps responding, it's going to be $15,000. It's going to be $15,000, just over and over and over, right? And so that way you don't have to deal with it. So think about the most annoying thing that you would like to get off your plate today and think about how you can skillify it. And I guarantee you, you're going to be a lot happier and then you're just going to try to do more and more and more. And that's how this goes. Anyway, that being said, I hope you guys enjoyed this webinar. If you guys would like to see more, I'll probably do GrokBot for— I'll probably go deeper on these things. Maybe we'll just go deeper on AEO SEO workflows and bots, and we'll try to go deeper on organic social as well. We'll try to cover a bunch of different things. So hopefully you enjoyed this. Again, go to skillsdojo.com/templates if you want access to these bots. And Hector, last question here. Is how are you thinking about replacing JuiceBox with Grok? I'm not right now. JuiceBox is starting to add up, but I could probably replace it fairly soon because there's really good people search APIs now that can find multiple emails and multiple contacts. And if I already have a good way of reaching out to them through my personal email or through InMail as well, it can combine the two. Then it actually defeats the need for something like JuiceBox. But for right now, it's pretty good because it does run them through these sequences and it has actually gotten us amazing people on the team. So I'll probably continue to pay for JuiceBox a little longer and that's what it is. So anyway, thank you all and we will catch you.
