How to Use Moz Keyword Explorer to See Keyword Difficulty, Opportunity, & Potential

In this video, we're gonna talk about how you can use Moz's Keyword Explorer to uncover new keyword opportunities and also look at the difficulty for the keywords that you're researching. It is one of the most comprehensive keyword tools out there. There are a lot of different other ones. I can definitely rattle a few off, but I'm just gonna go off of Moz Keyword Explorer right now and show you the power of what they've got here. So I think they've developed something great since focusing more on search engine optimization again. So let's take a look at a keyword here. Let's just try online education. Okay, so online education. Let's give it a shot. And you can see right away, when it loads, it shows the rough volume for online education. So it's 6,500 to about 9,300 volume per month. And I'll show you, I'll show you right here, you know, what each metric actually means or what— it'll define everything for you. So you can see volume ranges show you with 95% or more accuracy how often a term phrase is searched for in Google each month. So you can see, you know, it's a pretty decent keyword. And here's the thing, the difficulty is extremely high because you have to look at the people that are actually in the search result pages. So if you look at the top 3, it's gonna give you a SERP analysis really quick. And you can do the full analysis, but just for the sake of trying to get something done quickly, if you just want to look at the top 3, it's gonna give you a rough idea of how competitive it is. And this is helpful because you can see edX is actually a very popular MOOC, or massively online courses, and You can see another one is US News. So, their domain authority is very, very high. So, it's very competitive because these sites have a lot of links going to them already. So, you're competing with 68, 93, and 81. What I do like to look for as well is if there's a Wikipedia result. So, let's take a look at the full analysis. And you can see there is no Wikipedia result right here. It's really, really competitive. But, you know, there is some room. You know, you can see domain authority right here, 42, you got 50. But what I really look for, why I mentioned Wikipedia, is because sometimes when there's a Wikipedia result, more often than not, that means you do have an opportunity to get a good, you know, top 5 result. Because when there's a Wikipedia result there, not a lot of the Wikipedia pages are getting linked to, which means you have an opportunity there. Granted, there are some Wikipedia pages that have lots of links to them because they're so good and they have a lot of links. You know, Wikipedia's domain authority is very high, but given that there's so many things that they're— so many pages that they have, so many things that they're defining, not all of them are gonna have a lot of links pointing to them. So just keep that in mind. So You take a look at this, you can see, yeah, it's super competitive, but there is some room to get into it. But you look at the top 4, very, very competitive. So, you might look for different permutations of this. But you can see there's a volume, the difficulty. If difficulty is above, let's just say, 50, then you might want to take a look and say, okay, maybe we want to reevaluate and take a look at another keyword. But if your domain authority is very high, let's say it's 80 or so, you might want to give it a shot at the keyword difficulty when it's at 76 or so. The opportunity. 53 shows you, you know, what based on the volume and based off of other metrics, you know, how much opportunity there is with the keyword and the potential. So you can take a look at these, you know, and you can take a look at the potential as well just to see what it means. And then they'll give you different keyword suggestions as well. So you can click on this, see 1,000 suggestions, and you can also export to CSV and make a list as well. So very helpful to use. And you can just select each one and add it to your list, and you can tell your content writers, hey, we want to, you know, focus on these keywords. You can also look at these keywords to, you know, create new ad permutations in AdWords as well. So online education, you know, that's a very difficult one. Why don't we take a look at online education programs or online education classes or online education degrees? Okay, as a matter of fact, I'm gonna look for something that's a little less competitive. How about we do a future of online education? Let's give that a shot. So future of online education, let's take a look at the overview. And you can see for this one, the difficulty has dropped to 51. So when you start to go more long tail, you know, you're gonna have more opportunity. Even though the volume's small, like if there's a lot of really qualified researchers searching for the future of online education, or maybe some type of executive looking for it, you might have an opportunity there. So this one's showing the opportunities 88 and the potentials 53. I believe the potential is basically the difficulty multiplied by the opportunity, some type of combination there. But this just goes to show you the power of Google Keyword Explorer. You might want to mix it with other keyword tools like Google Keyword Planner as well, just to come up with ideas there. And you can come up with new permutations. You can also use Ubersuggest. Ubersuggest will give you a lot of different keyword ideas too. That's a free tool. KeywordTool.io, that is a paid tool. Moz is obviously a paid tool as well. So yeah, I mean, this is, you know, I think this is a great, great feature out here. You can see the top 3, you know, you have 97, 96 domain authority, and then you have a 33 domain authority. So there is opportunity with this one. So yeah, I mean, this is just basically how you can analyze SERPs really quickly without having to, you know, open a bunch of tabs and try to figure things out on your own. This makes things a lot easier, and I think this is something you want to take advantage of while you can.