How To Use YouTube Revenue To Incentivize Your Team with Anthony Pompliano

20 May 2023 · 1 min

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In this interview segment, Anthony Pompliano explains how he structures compensation for his YouTube channel managers and broader content team. Rather than tying pay to the number of videos produced or individual performance metrics, he allocates a fixed percentage of either revenue or profit to a shared pool each month. Every team member, regardless of role, receives an equal share of that pool, creating a flat‑percentage incentive that aligns everyone’s interests with overall channel growth. Pompliano notes that this model treats content as the primary driver of business value, so rewarding the team with a share of the upside ensures they are financially motivated to produce high‑quality, growth‑focused content.

Chapters

The way you incentivize your YouTube channel managers is based on growth. Are you still doing that, or do you sack the person?
So what we've done historically is everyone on the team, not just the guys who work on YouTube, I take a percentage of profit. Sometimes it's revenue, sometimes it's profit, depending on the month. I put it into like a revenue share pool, and everyone gets an equal share. So there's no like, hey, you did 5 videos, I did 3, so I get, you know, 40%. Like, there's none of that shit. It's just like everyone gets a flat percentage, but it's very much how do we incentivize everything to grow. For a long time, we had a business that wasn't a separate business, it was kind of piggybacking off of all the content stuff. I took 10% of all revenue that was going in there and I was giving that to people who are working on content. And like, if you kind of think about it, they're like, well, we just do the content stuff. Yeah, the content drives the value of this business or this product. I need you to do a good job because it's ultimately going to drive more value over here. How do I make sure you do a good job? It's like, I will financially incentivize you to do it by giving you a share of the upside there.