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Eric Siu breaks down what works on YouTube right now: AI content tied to marketing or business, vlogging to build community, and spending more time on thumbnails, headlines, and multiple concept variations instead of just uploading.
Eric Siu breaks down what works on YouTube right now: AI content tied to marketing or business, vlogging to build community, and spending more time on thumbnails, headlines, and multiple concept variations instead of just uploading.
How to win at YouTube in 2025. My take on it is, one, I've created a ton of AI content in the last couple weeks, and whatever I tied in with AI and marketing, which is my specialty, or business, it just works well. The vlog, I enjoy doing the vlog because people leave comments, and I think it's building affinity from a community standpoint. So I'm spending a lot more time on the ideas, and our team is spending a lot more time on the editing. The packaging piece, I kind of just used to defer it out to my team. Now I spend a lot more time on the packaging for the thumbnail and the headline, and I come up with 3 different concepts, and they might come up with different ones, but We're a lot more on top of it and we're taking it a lot more seriously.
