Eric Siu warns that AI-generated content will flood the internet with spam, making authentic personal branding the only way to stand out. He says sharing genuine stories about your life and family works now, but admits AI could eventually replicate that too.
One prediction I have of the future of marketing though is I think we're unfortunately probably facing almost like this cataclysmic event where AI is gonna create more spam than we've ever seen in our lives. Oh, for sure. And the internet could almost become unusable. I mean, it's just gonna flood. All these people go, oh, AI, write me a book. AI, write me a blog article. And it's just gonna be crap and it's just gonna be just everywhere. And I don't even know how we're gonna weed through that. And I think the future is going to be personal brands and it's gonna be a personal interaction. And so I think The way that we'll stand out is by bringing personal stories in where I talk about my personal life, my background, my past, my kids, or whatever it may be. And I think that's gonna really separate the mass content, the mass marketing. I think there'll be a period where that happens, and then there's gonna be a period where the AIs get so good they can do that too. So who knows?
