Eric Siu explains how to control your narrative across multiple channels. Ben Horowitz and Marc Andreessen built audiences on podcasts and YouTube instead of relying on a single platform. Siu shifted from SEO traffic to guesting on other people's shows when his own traffic declined.
I was actually listening to a podcast where Ben Horowitz and Marc Andreessen were talking about the new media model that they have where they get to control the narrative. And they have multiple podcasts going on. They have like multiple YouTube channels. They've really kind of mastered the media game, not just for themselves, but also for their portfolio companies as well. But that's a good example of a company adapting because part of the reason why they did it was because they were getting attacked all the time by like the Wall Street Journal or the New York Times. They realized that the internet has changed and you want to be able to own the conversation. And that's what they have done, right? I think that's the name of the game here. Like, don't get me wrong, like Neil and I first started in SEO. And when we look at this, it's like, yeah, it sucked. Our traffic has declined. I don't know if we've declined 90%. We definitely haven't, but we've also adapted to kind of appear on other channels.
