Don't copy competitors directly, rework their ideas instead. Use the AIDA model (Attention, Interest, Desire, Action) to structure your copy, then test it against competitors using Facebook Ad Library and AdBeat.
Here's how to write ad copy that converts. So first and foremost, when you take a look at your competitors, don't try to copy what they're doing. Instead, draw inspiration from them and then rework it into your own ads. So here's where to start. Number 1, use the AIDA model. So AIDA stands for attention, interest, desire, and action. So use that model. And then through that, you can guide how you put together your ads. Number 2, use Facebook Ad Library and use AdBeat. So that's A-B-E-A-T. To take a look at your competitors' ads. That's going to cover both the Facebook and the Google side of things. And then number 3 is test and tweak and then continually iterate and you are good to go. So
