Eric Siu explains a content strategy where you highlight trending topics in red so your editing team can prioritize and publish episodes fast, capturing views before interest drops.
It's really important to trend jack when you can. For this podcast, the way we do it now is if a video or a topic we're talking about is trending, I'm going to highlight that topic in red. And so when my editing team jumps on it, they're going to move that topic up. That topic moves ahead of everything else. And so we're jumping on that topic because if we're talking about something that's trending today and the episode doesn't come out for 2 to 3 weeks, by that time it's already gone down. We're not going to get as many views.
