VCs like Jason Calacanis, Ben Horowitz, Marc Andreessen, and Reid Hoffman use podcasts to build relationships with founders and source deals off the air. The strategy works because hosting a show gives investors direct access to entrepreneurs and credibility as thought leaders.
How VCs are using podcasts to lure in founders. I find this interesting because that's how I got in on a couple of these angel deals like a long time ago. Ah. Get the founder on and ask right after, off the air. I'm like, hey, by the way, do you have a little allocation? So basically, like, you know, you got Jason Calacanis, you have Ben Horowitz, you have Marc Andreessen, Reid Hoffman. These people all have podcasts now. And I think what they're doing is one angle is you bring these people on to build a relationship, and then you can figure out how you can get into their deals too, because it's relationship-based.
