Eric Siu shares how his podcast hit 70 million downloads. He recommends daily 5-minute episodes instead of long weekly ones, using Guestio and Chartable to book guests, and repurposing content across short and long-form video.
Here's how I grew my podcast to 70 million downloads total. And here's how you can too. Podcasting has been the most rewarding thing by far that I've done, but it's also the hardest channel that I've ever grown as a marketer. Number 1, zig where other people are zagging. So what this means is for Marketing School, we do a daily podcast for 5 minutes each day instead of a weekly long 2 to 3 hour format. Whatever works for you, just zig where other people are zagging. Number 2, leveraging platforms such as Guestio or Chartable to go appear onto other podcasts. So these tools allow you to find other podcasts that are willing to collaborate. It naturally makes sense to do that. Number 3 is leveraging short-form video. So short-form video, that will give you virality, and you can also do long-form video as well, such as on YouTube, and that should work out. Number 4, leveraging the own audiences that you have, such as email. So
