How We Revamped Our Paid Media Strategy

28 Apr 2025 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "How We Revamped Our Paid Media Strategy" (uploaded April 28, 2025). The excerpt features a single speaker describing an internal overhaul of paid media: a general awareness campaign with 14–16 ads, extracting high-performing reels to rotate as creatives, and running ads that drive traffic to Single Grain and Carrot. The speaker also notes running Carrot-specific ads that have led to three closed deals. The content is a practical marketing/case-study walkthrough rather than a multi-speaker conversation.

We are revamping how we do paid media internally, and it's actually working really well. Paid media for yourself or your customers? For ourselves. So we have a general awareness campaign where we have 14 to 16 ads, and we'll take high-performing like reels from this, for example, and then we'll rotate them, and then we'll have ads driving them to either Single Grain or Carrot. And then we also run Carrot ads for Carrot too, and that actually has led to 3 closed deals already.