How We Run Our AEO/SEO Using Jev, Grok Bot, Muse, and More

came out yesterday. Mine was just enabled today. So let me hit go live on this other platform, but type in the chat, where are you coming from right now? And we'll get started in about a minute or so. And I think this is going to be good because there's a lot of complexities around AEO and SEO. And honestly, it's a lot of busy work. And I think a lot of people put their identity behind that. And so I'm going to show you how we go about doing it. I'm also going to show you Maybe some other cool stuff we're doing from a talent acquisition standpoint using AI, short-form reels as well, like trial reels using Meta for that. Also using Meta Muse to draft ads inside of Meta and having it look for organic content that's been performing well for me that can be used as an ad by also stacking a call to action at the end of it. So these things are becoming really powerful now. I also use Instinct as well. There's a new bot that came out called Flow. I kind of just use everything. So I'm very promiscuous when it comes to the agents that I use. And I would advise that you do the same, right? Not in your relationships, but you do the same with your bot relationships, right? So you want to gain the most leverage from them. And I'm actually curious. I mean, I'm looking at those of you coming in right now. So we have Miami. Okay, Seth, Miami's amazing. I miss Miami. Haley, I didn't even know you're in West Palm Beach. You're actually near one of my friends. We got Phoenix, Norman, Oklahoma, talking about Stacy, talking about how we use Jev. Okay, we'll talk about Jev as well. What kind of bills am I running up? You know what, Christian? It don't matter how much my bills are running up. You know why? Because I'm paying for intelligence for pennies on the dollar. That's how I look at it. We'll be talking about, by the way, big shout out to the Grok team because my Grok bot, was not working actually. So the first time it actually kind of messed up this morning, but they got on it quickly. They fixed it about 20 to 30 minutes ago and I got everything going again. And we have some team members on the call as well. So I'm basically going to be talking about some of my team philosophies as well in terms of how we go about working in the near future. And we got— well, we got Kat coming in from Manila, Philippines. It's got to be very early in the morning. Okay, great. So I'll tell you what, we're going to talk about Jeff. Yeah, Grok did an update today, so it was down. Thing is, it just wasn't working well for me in the morning. I couldn't reset the computer. I couldn't update it. So even a better reason for you to have multiple things to look at. So let's start with GrokBot first, and you guys can drop questions in as we go. And I'm going to try to screen share and then we'll leave some time for questions afterwards. And that's what it is. Master Blader. Hey, Master Blaster. Okay. All right. So Master Blaster, I read that wrong. So Master Blaster, this video will be rewatchable later, but I would recommend that you just stay here honestly, because maybe the link's going to come to you later. Maybe the link's going to come to you a week later. So you might as well just watch the whole thing here, right? I don't want to disincentivize you from leaving. So you can't leave basically. You guys have to just stay till the end. Here we go. We are going to go into— I can't believe I pronounced that name wrong, but here we go. We're going to go into GrokBot and Jev. That's what we're going to cover first. First and foremost on my screen, and let me tell my AC to go up. Actually, you know what? I can do it as I do it over here. I don't need to yell into my mic. What we have on my screen over here is my bot and it's literally just called AEO SEO bot. Okay. And this is something that we were trying to do internally. And I realized that I'm not going to throw shade at the team. One, the people that were building this or the person that was working on this from an engineering standpoint didn't necessarily have an SEO background. Right. And then also when it comes to SEO and AEO, I have my own taste around it. And I just didn't want to wait anymore because this was something that I had in mind that I basically had like, I don't know, 50% there. But I waited another 10 weeks and we just couldn't get it done. And so at a certain point, if you have taste in something, let's say you're good at paid media or you're deep in conversion rate optimization or you're deep in organic social, you probably should just be the one that you are the first person that you're testing this on. So almost think about this from a phased rollout standpoint. Okay. So what I mean by that is you're testing it on yourself first. And then the next level is maybe you have a few of your teammates test it. And then the next level is maybe you pilot it for a few clients and then you can roll it out to people. I think some people are trying to roll things out too early and when they aren't quite ready, what ends up happening— sorry, I'm just moving something— it makes you look bad ultimately, right? So it's putting the cart before the horse. So what I have on my screen over here is I'm actually going to have it explain the bot real quick. Okay? So the bot, what it does. So I just said, hey, I'm doing this webinar. I want you to explain what this bot does. All right. So this is the bot that runs a content system that we have. So each weekday it pulls what buyers said on calls, what the team decided in meetings, and what is already working on YouTube and X. And it puts that in one table. And we have Jev. Jev is the classifier, which we'll talk about in a second. It'll pass a row before anyone writes. And then if a page already covers the job, so is this duplicate content or not? Then it'll basically give a confidence score on whether it's duplicate content or not. And then we have a couple more lanes with this bot. So on Saturday, it'll check what competitors are ranking for. So what are competitors ranking for from an SEO and AEO standpoint that we should be ranking for, let's say, based on the products and services that we sell? Okay, so that's one piece of it, right? We also use ClickFlow. So ClickFlow is free. You can access it at clickflow.com. But we have content decay. We have the ability to track your share of voice from an AI standpoint. We can also see if content's decaying. That's primarily what I use it for in this bot over here. So we can see what content is decaying and what's losing clicks and should we be drafting an update or should we be consolidating content? Should we be updating it? And then we have a GEO audit bot that sends citation gaps and then they send it over here to this bot. So that's what it is ultimately. And then we have a measurement bot over here as well. So basically we can track over time, hey, what's being published every single week? And what's actually getting indexed by Google. That's still important, right? You also want to make sure, hey, what's actually generating impressions? How many impressions are you generating from this new content? How many clicks are you generating? But more importantly for us, how many free consultations are we generating, right? And so this is still early days for us, but I'll show you how we've gone about measuring this because I've basically started to roll this out like last week or so. And then now I'm at the point where I think I can start to hand this off. It was just taking too long before. And again, if someone on your team tells you it's going to take a week or 2 weeks or whatever, You got to just say, if you can get it done quickly and you can get it done a lot faster, you've proven to yourself you can do that. You got to speak up and just say, hey, look, the standards have changed here. Because I remember a recent project right now, someone said they would take, I think, 4 weeks to get something done. And when I did it, it took me 10 or 15 minutes and the output looked way better. I'm just going to leave it at that. In fact, I might even show you guys the output in a little bit, but 10 or 15 minutes, imagine if I keep refining that more. I think it's just getting to a point now where it's unacceptable if people are going to tell you something's going to take long when it just doesn't take that long anymore, right? Which maybe we'll spend some time on that in a little bit. So this is what the bot does. And then I'm going to show you, this is like a table that it kicks out over here. Okay? So just so you guys know, it pulls from my content. So it can pull from my X account, it can pull from YouTube, it can pull from internal calls that I'm having. It's looking for content spikes. Okay? So what is it saying over here? It's saying, okay, from the calls, notes, and YouTube, this is scored at 11:10 AM. So a couple, a little earlier, right before this webinar. It's like, hey, here are a few ideas that maybe we should try to hit. Maybe we should screen the tape before the expensive model reads it. One owner, one metric, one counter metric. So keep in mind, it's a little too abstract. It's talking in AI right now. But what it says over here is like, hey, this is clear to publish because from— is this already live? On a scale of 0 to 1, it's 0.32, right? So no. Does it seem like it's— are we inventing statistics in this one? No, right? And so we have a couple of gates over here, like criteria that we set when it comes to JEVs. So you can say, hey, from an AEO SEO standpoint, have we actually published this piece of content before? Okay, great. Because you don't want to publish more duplicate content. That's the scary thing with AI, right? 2, do you actually have real statistics to back this up or are you just making stuff up? 3, we also have other gates where it's like, hey, if Eric actually talked about this and this is in a YouTube video, why don't we just embed that part of the YouTube video inside of the blog post? Also, are we putting in images in there as well? Which I'll show you an example blog post in a moment. But for whatever reason, we couldn't figure this out internally. And so at a certain point, if you have the experience, you should just go do it and then hand it back over to your team and say, hey, this is closer to ready. So I'll just leave it at that. So here's the other thing. I made a video yesterday because OpenAI Dev Day happened, right? So what OpenAI Dev Day changed for marketers. Okay, so it said it's already live and AI tell is 0.72, but I don't actually believe that. And so I might just reply over here and say, hey, so for number 5 on your list over here for OpenAI Dev Day, we published that to YouTube, but where do we have that on our blog from an AEO SEO standpoint? And where are you calling out that there's an AI tell here? Are you looking at the YouTube video or what are you looking at? Because we need to tighten this up. So the idea here, guys, is that we are all— we're all what? We're all agent managers at the end of the day now. We're building these agents, okay? And we're maintaining these agents because let's say you're a one-man show right now, okay? You might be the superstar right now. You're building all this stuff. Who's going to manage all this stuff for you, right? You need someone to manage it for you, right? It's funny because when we have enterprise companies talk to us, they're like, Well, we can build all this stuff ourselves. Why do we need you? But then earlier in the call, they're complaining about how maybe only 5% of their team is AI-pilled. And so all you have to say there is like, well, who's going to manage it for you? Who's going to do it for you? And so once you get it going, feel free to either hire out other help, let's say it's contractors or full-time people on your team, and then have them handle that. Because what we're doing with my team internally now is that We had these agent daily agent standups where people were talking about, hey, the biggest thing I got done yesterday, biggest thing today. That meeting has now changed as of this week. We are focused on how do we hand off these agents to each other? How do we collaborate more? How do we get the engineers and how do we get the product people? Sorry, engineers, product team, and then how do we get them to work with the marketers? And you combine together to make these idea babies. You make more and more idea babies. You collaborate in these mini pods, maybe larger pods as well. But the whole idea here is if you have people on your team that know how to work like this, it is a shame if you don't have them working together. And also, again, I'm going to keep coming back to the team thing again. People are either going to go up in your company or they're going to go out. And I will tell you this, when you have high standards in your company, what happens is it motivates other people to work harder. It also repels the people who don't want to work like that to go find something else. And that is fine for everybody because it's a win-win-win for everybody, right? So we'll leave it at that. So, okay, from the GEO audit rescored today. Okay, so I actually didn't see this part right now. So what does this do? It says from the GEO audit, it says, hey, maybe we should be covering this piece over here because it's a little more competitive, right? So Single Grain versus Siege Media versus Omniscient, right? So funny thing, I've never seen this before. This is the most ironic thing right here. I'm Single Grain, right? Siege Media, the founder of that company is the first employee of Single Grain. This is before my time. Omniscient, okay? David Kim was also an employee of Single Grain. So call it what it is, but I've actually never— this is a little ironic thing over here, right? So it's just saying, hey, these are potential ideas, okay? Programmatic SEO plus search visibility, AI visibility, AI-powered CRO, buying gate, okay? From LLM SEO to managed marketing agents. So it's suggesting that there's a gap from an AEO standpoint here that we should be targeting. But notice JEV is saying these are all holds over here. So 1 of, what is this? 1 of 8 made it through. Okay. So when you implement something like a JEV, which by the way is extremely cheap, I think we've ran like 150 million requests or something, or no, no, 150 or 200 million tokens and 150,000 requests. And I think so far we spent $6. $6, right? So it is a shame if you don't have a classifier like this. And by the way, OpenAI, they're releasing Decisions API, which is going to be a competitor to Jev. But I think Jev is really far ahead right now. So we'll leave it at that. Okay. So what is it saying over here? Okay. GA4 plus CRM attribution, agency versus in-house versus a WebFX class vendor. Okay. So it's just saying here, hey, maybe you put your competitor names over here, agency versus in-house versus maybe a productized agency like WebFX. So is this live already? On a confidence score level, it's 0 to 1. Okay. So it's 0.38. So it's not that high, but it's getting up there. Are we inventing statistics? 0 to 1. Is there AI tell? Okay. So if their AI tell is above 0.5 or honestly above 0.40, then we probably want to redo that piece. But the AI tell is too high. We've already published it and we're inventing stats. We need to go ahead and redo that. And then you can just have this thing redo it. So I see JEV as something that's required. Whatever bot that you're using, it just doesn't matter at the end of the day. You have to have something like a JEV. You need a classifier. It is a godsend for someone that's working in AEO and SEO. So that's that. Okay? So I'll come to the questions in a moment around this and then I'll just keep jumping around. But let me show you an example of— okay, this is a good poll over here. And then I'm going to show you an example of a blog output. And we're continuing to make this better. I'm going to show you what goes into it as well. And I think we had this bot that's shared on our Skills Dojo. So if you go to skillsdojo.com, the bot should be there. We literally have a bot section. And our whole thing is like, I'm okay giving away these things because people still need us to manage it at the end of the day. So helping people manage these marketing agents, we create these marketing agents, we'll manage it for them, or we might even just rent it out to people. But I want to give a version of this out and this is just going to continue to get better. Okay, great. Look, this table over here, this was pulled, oh, I guess this is today. So I had a YouTube video go out yesterday. So keep in mind, it's constantly scanning, okay? So 11,000 ads in a month. I literally had a video that said that where Cody Schneider last week when we did this webinar, he's talking about how he makes 11,000 ads in a month, right? His process for doing it, okay? So this is on YouTube. It's saying it's live on YouTube, right? Or Opus versus Astra thumbnail test or grading a LinkedIn sequence or forecasting the SOW. So it's saying these are skipped, okay? And it's saying these are draft over here. So keep in mind, am I going to say this is perfect? No, but look, it's pulling this from Granola over here. So it knows when I say something interesting, it'll pull from my transcripts or my Granola, for example. So I actually think my most interesting content is when I'm talking with my team because I'm not trying to create content. I'm not actually thinking about it. It just kind of comes out. And to be frank, I'm probably more inspirational or probably scarier when I'm internal, right? But when I'm creating content, I have to think about creating content. It's a different headspace. So number 2 over here, one owner, one metric, one counter metric on the growth scoreboard, right? So this is me actually telling my team, hey guys, we need one throat to choke when you have any responsibility. You can't have multiple people sharing one metric. You can't have multiple owners. It just doesn't work. And you also need a pairing metric. That's the counter metric. So if I say, hey, the goal is to grow revenue. Well, you can say, I'm going to raise a bunch of money and burn cash. Well, Well, you are growing revenue, but you're also unprofitable. So that might be a pairing metric with it. So is that something I might want to draft? I don't know, but that definitely is a spike, right? Probably not something I want to draft, but because we're focused on driving more customers that want marketing, like AI marketing implementation. So that's us, right? So like this one over here. Okay. Hey, what OpenAI Dev Day changed for marketers? Okay. It says draft this one. We have this Dev Day video. You actually put an X post over here. Here's how it did on X. I was really passionate about this video I did with Neil. So let me show you an example because I can just keep going through these tables, but hopefully you've seen enough here where you understand that it will basically present things to you and you still need a human in the loop. So humans aren't going anywhere, guys. You still need a human in the beginning and then let the agent do the work in the middle and you still need a human at the end. It's not, oh, I've replaced all my people. No, no, no, no, no. We need to hire more people that know how to use this stuff. That is the right mindset. Not, I'm looking to cut headcount. That's not how you're going to win long-term. So anyway, let me show you an example. I'm going to show you 2 examples. And by the way, shout out to WPvibe. So we're still using WordPress today. I know it's dated, but WordPress, WPvibe is an MCP with WordPress. So it allows Grokbot here and all my other connectors to talk to my WordPress and then draft the posts out there. So let me show you an example of, Of what this looks like. So let me share my screen and let's go over here. Okay. So this post over here says, okay, how to stop your content agent from quietly killing the posts that already rank. Okay. So what does this do? Okay. Should this brief open a blank draft or touch a page that already ranks? Okay. Let's just skim this, guys. Okay. Guys, by the way, what generated this image? Grokbot used ChatGPT Images 2.5, and I said, hey, I want pastel illustrations with a Single Grain logo in the bottom right because agents are going to pick this up. Maybe agents see more and more imprints of Single Grain everywhere, right? So I want to make sure that I'm discoverable long-term. Who knows how agent engine optimization is going to work long-term, but I want to try to do what I can. So it will cite the video that I made over here, right? Sometimes it'll embed the video. I'll say, hey, what do we merge? What do we update? What's net new? It'll also create tables in here. It'll also cite another discussion I have around Jev over here. Here's the table of contents down here, which would probably honestly go higher. What this also does too is whenever we can, we use the last 30 days skill, which is a great skill from Matt Van Horn, and it's supposed to pull statistics and put the statistics into the article itself. So this one's like how to embed a forward-deployed marketer who ships agents because What we hire at my company is for deployed marketers, right? So how do you embed a for deployed marketer who ships agents? Okay, here's what your marketing CRM does. Or sorry, your marketing team has a CRM full of stalled deals, a backlog of automation ideas, and nobody responsible. So does that kind of read like AI? A little bit, right? This is why you still need human editors, guys. Okay, so this one over here. Here's a table of contents. Okay, great. It's higher. Okay, strategy decks over here. Okay, great. You have numbers, right? Eric's discussion of agent adoption shows 17 of 100 companies using AI agents. Da da da. 3.5 covering marketing staff. Okay, fine. Internal links to our services pages or our answer engine optimization pages. Those are always helpful. And then let's see what else we got. We have some visual diagrams over here, which has been upgraded. After I started seeing these, which look like they're AI generated, I'm just like, hey, let's go with the pastels. So the idea is you're constantly improving these over and over. Okay, here we go. So for supporting evidence, a 2011, maybe that's a little too old. Maybe I need to refine it a little bit and say, hey, We only want stuff after 2020. Reported an audit of 2,241 US companies. 37% responded to a web-generated test lead within an hour while 23% never responded. Those were inbound inquiries, not stalled opportunities. This is just me calling out that you have to move a lot faster. So we have this Speed to Lead bot inside of GrokBot that will call people within 60 seconds. And we're currently testing it on lower quality leads, not lower quality, not lower quality, sorry. lower budget leads to see how it works. And our team was testing it first. I was testing it. I'm like, okay, this is pretty good. Now I'm like, okay, now we're going to do a phased rollout. How does the team feel about it? Okay. Feels pretty good now. Okay. Now let's roll it out to smaller, less riskier leads for us, right? Because we don't want to burn it on the good leads. So that's how we look at this. So anyway, in my mind right now, as this transcript from this webinar is generating, I'm like, yeah, I should just feed this into my bot and say, hey, we should just maybe be generating more content around for deployed marketers because we We want to own that term. So that's what it is. All right. So I'm going to, let's see, I'm going to answer some questions. Yes. So GrokBot is the harness for this one, but I use multiple harnesses. So let me see. I'm going to answer a question here for Joe before we move on. I'm just going to answer one question right now. And so Joe says, what moves the needle in AEO or having what on the site makes sense? Is it a long-term thing or do certain things get found and lead to sales? It's not clear to me how it helps. Okay. So guys, I think a very important thing right now is AEO. People call it answer engine optimization. And then there's SEO, right? When people reach out to Single Grain for marketing help, they're like, oh, we're good on SEO. We have an agency for that, but we need help with AEO. And I'm just like, guys, you can't If you don't understand SEO, you can't really do AEO. They go hand in hand because AEO is— the LLMs are grounded off Google. Obviously Gemini and AI Overviews are grounded off of Google, right? And then these other ones are still looking because Google has the richest source of data that you can pull from. And so you still need solid SEO. You still need good statistics, good content. You need to have all the double E-A-T, all the algorithm stuff to think about. Links still matter too, right? And now it's just about, okay, how do you make sure that you format things where it's easy for agents to pick up? How do you make sure that you have good technical documentation when it comes to making it easy for agents to find that documentation? Or do you have good APIs and MCPs for discoverability? The good news too is if you're using a CDN like Cloudflare, they have a lot of agent discoverability features that you can use. But also think about this. Now, because people were gaming for the last few years, they were just spamming their websites. And I'm not going to say we're not guilty of it. The best of lists on their own websites. But it's not hard for these LLMs to pick up like, oh, top 10 best agencies, best digital marketing agencies. It's not hard to see that, oh, it's your own site publishing it and you're ranking yourself number 1. That's pretty easy to pick up. But now, so the LLMs have learned what Google has known for a long time. You need other people to link to you or to cite you. And so citations are the name of the game. And having a brand being omnichannel where you're creating content across the board. So because now when you look at, oh, are LinkedIn posts discoverable from a search standpoint? Are Instagram posts? Are you where people are hanging out and are you everywhere and are people talking about you? And that's pretty easy, especially when you have a classifier like a JEV. And I think anything that's similar to a JEV is going to take off. In the next 12 months or so, I think someone's going to be using, everyone's going to be using something like that with the work that they're doing. It's just a model layer that you add into what you're doing. And it just makes sense. Every single entity that you are citing as a potential authority, you want to classify them and you have certain rules that you're trying to classify. Now you can do it for pennies on the dollar, right? Sorry, not even pennies on the dollar. We're talking about fractions of a penny. That's what we're talking about. Fractions of a penny. Yeah, that's what it is. Anyway, I'll come back to more questions as we go through here, but let me move over to— I'm going to go back to GrokBot for a second. I'm going to show you a little more and I'm going to show you the measurement piece too. Let me show you this because again, I just started rolling this out last week, but my whole thing right now is if I go back to GrokBot, so let's look at this. If you think about this, okay, if AI actually gives you the opportunity to do more, you're going to want to have more output because look at the only bottleneck before when it came to content generation was how much content could you get out? How much could you research? How much could you write and how much could you review? Well, okay, Now that you can research very quickly, because the bot can research for you. Now that you can write very quickly and then you can have evals for the writing. Okay, well that's good because then that does the editor's work as well. And then the editor just does the final checks. But by the way, even before, an editor would take maybe an hour or so to edit each post. And then maybe it'll come down to 30 minutes. Maybe it goes down to 15 minutes. Now it's not even that anymore. Now you're probably just looking at a few here and there just to make sure this stuff looks good. Because if you get 100 posts in a day or something like that, then what's going to happen? Well, you're not going to be able to review 100, but maybe you can review a sample set of maybe like 10 random ones, and then maybe that's okay, right? But remember, if you look at technology trends, and some of you might disagree with me over here, but if you look at technology trends over time, what ended up happening? When the internet came out, all these new businesses spawned and we use the internet more. When electricity came out, everyone started using it a lot more, right? When oil came out, right? Everyone like lights came out, like the light bulb, right? And electricity, people just started using more. That's known as Jevons paradox, right? It has no relationship with Jev, but Jevons paradox. What ends up happening is as things get cheaper, abundance happens more. And that's why you need more radiologists than ever before. That's why we have more bank tellers than before, right? That's why you have more finance jobs than before after the spreadsheet came out. And that's why you have, by the way, things change over time too. Industrial age, okay? Most people aren't farmers anymore, right? We end up finding new jobs. And so am I concerned? I'm not concerned about job loss in the long term, okay? I think there's going to be some fluctuation in the short term. And I think we're just going to be consuming more and I think we're going to be producing a lot more. And so you're going to have to change your mindset around this is how stuff is supposed to do. And because if you're just like that, whether you're an engineer and you're like, Oh yeah, I review all my code by hand and I write it all by hand. Well, welcome to the stone ages. And similarly, if you're in the content world, you're in the SEO, AEO world, and if you still have sacred cows around how you're supposed to do this work, you're in for a rude awakening. So that's what it is. Okay. So let me show you how to measure this. Okay. Donnell is WP Vibe, and I think Max put it in right above. So you can see wpvibe.ai. Max put it in there already. So let me move over to the measurement piece. Okay. So what has happened so far with these publishing? Okay. If I scroll up over here. So first when we publish, okay. So I'm like, okay, let's just get 20 out in a week. Let's see what happens. Okay. So we get 21 posts live, but we had an indexation issue. So none of the posts were getting indexed. Okay. Now we kind of have that being fixed. And now it's like, okay, here's how many impressions we got from it. Here's how many clicks we got from it. And so this is as of just recently, let's just call it that. And so what's going to happen now is I'm going to continue to look at this, but the key here is this. It's not that these results are very small right now. It's more so as I'm testing this, are the numbers getting better? Are the numbers getting better? Because we had tested this with the earlier SEO AEO flow I was talking about, and that one's actually generating clicks now. We saw 4 weeks later, That those posts are generating clicks and it's starting to compound, right? And so this stuff takes time, but how do you index these things faster? How do you make sure that you have the right internal linking pointing to this stuff too? Because again, SEO and AEO kind of go hand in hand. And so, but you do need a measurement bot here too. So we have the AEO SEO bot that helps with the content that we ingest or again, competitor content or decaying content, geo audit. They'll figure the content out there and then we'll draft it up. And then the next step is we want to make sure we measure it because if we can't measure it, we can't manage it ultimately. So that's how I think about this right now. By the way, you can see on the right side over here, the good thing about GrokBot is you can have multiple routines for each bot. So measurement daily cohort card. Okay, so this is weekdays at 8:05 AM. And then there's a density index watch and then there's a decay fix. Okay. That's run at 14 days and 28 days. Now, when you look at this AEO SEO bot, we have this weekly content ingester, which happens at 8:35 AM. So you can change up these routines if you want. But with these other bots, sometimes you get lost with all the routines that you have. The cool thing is it's organized here. So by the way, earlier as I was doing this podcast— podcast, I was doing this webinar with you guys. I was like, hey, this seems to be an error over here. Okay, why are you saying that we covered this already when we don't have this on the blog? So it says row 5 held because Jev thought a page had already covered it. I'm opening that score now to see which URLs used. There's no Dev Day post on the blog. Idea came from the YouTube video. Okay, so AI tells not AI tool. Okay, great. Okay, so sometimes it does this, right? Just like a bunch of shit that I don't want to read. Okay, so pardon my language. TLDR, what do we do next? That's all I do. TLDR, what do we do next? What's the highest leverage thing to do? Is this high leverage? Should we even be doing this? Right? And a good question I like to ask quite a bit is, now that you built this, how would you rebuild it? Because after they built it, the bot's like, oh, you know, here's what I would do differently next time. So I ask that question quite a bit. So take that for what it is, but that's that. So this is the AEO SEO bot and this is what we do there. But I'm also going to show you one more thing over here because we're talking about AEO SEO. Obviously Google owns YouTube, so I should probably be showing you my YouTube as well. So let's take a look. I'm going to actually drag over. I'm going to switch over my screen share and let's actually drag over to because we're on the topic right now. Let's talk about. How ChatGPT is actually doing a good job now. So they launched a lot of new stuff yesterday and you can see I have my dot here named DooDoo. But I'm literally, I just have all these skills now and this is doing the job of multiple people. So before when I had to publish a YouTube video, I'd have to wait for it to edit. I'd have to wait for the thumbnails. And I'd have to wait for the publishing. So you can see there's levels of complexities through this. So when you have to wait for the publishing, you have all these other dependencies. So you have to wait for the publishing, the thumbnail, the editing. And sometimes if you're trying to publish something that is more news related, you got to get it out that day. So yesterday the OpenAI Demo Day happened or Dev Day happened. And so I just decided to publish something yesterday. And the other thing I'm testing right now Is I'm testing, I'm repackaging Marketing School episodes from recently. So what is my point of showing you this? When you are no longer encumbered, when you are unencumbered, you feel motivated to do more. I was demotivated to do— I was demotivated from making YouTube videos before because we couldn't figure it out when it came to getting stuff out quickly or getting things out reliably, right? Yeah. And you could argue that you don't even need to argue. You can make the case that we didn't hire right. And ultimately that's my fault at the end of the day, which it is. So everything that goes wrong in a company is ultimately the leader's fault. So what's happening over here is that I can go to it today. I can just say, you launched these videos today, but the thumbnail is like, it's not filling up on the screen. And also the titles seem to suck. It's only like a 4.0 click-through rate. So literally all I did was I made a leveling up content engine and I said, hey, take the Marketing School episode from last week, or sorry, I did this last week. I did this on Friday. I said, hey, I want you to package the best moments from this Marketing School episode and I want to test this on my YouTube channel. I want to see how it goes. So it will basically edit the video. It'll come up with thumbnails as well. And I'll probably spend 5 to 10 minutes on the thumbnails. And here's the thing, the thumbnails become a lot more interesting because you as a creator of that video, you know what You know what resonates, you have taste, and you're going to get the best results that way. Okay? Just straight up. And if it doesn't work, you can test it quickly. And then by the way, who's scheduling this? ChatGPT is scheduling it. Who's making the repurposing videos? Guess what? We put in Jev there and say, hey, using the Jev gates, I just call them Jev gating, right? Let's Jev gate this and let's figure out what should we repurpose? What deserves to be repurposed from this video over here? to our other channels such as X, such as LinkedIn, whatever it is. And sometimes they'll say, hey, this video should probably just go to X and LinkedIn. We should leave the other ones alone. That's fair. We didn't have that layer of judgment before. So people were just blindly following a process saying, oh yeah, we got to hit one per day, one per day, one per day on these. But now it's just like, hey, if it's actually good and Jev says it's good and you're continually refining that eval, it's going to get better. And then also as I continue to tweak the thumbnails here, It learns what my preferences are with the thumbnails. So this is where I can easily show you where we've gotten some results. And this, by the way, this is just a simple matter of you taking things into your own hands again. Okay? So let me show you here. So I'm going to start with when things were not so good. Okay? So about 2 months ago, like 452 views, 879 views over here, 1,300 views over here. 753 views over here. And so we were just going with the AI packaging. It was just taking too long. I was just waiting for the edits. It was like the edits would take like a week to get the video out or like 4 or 5 days. It was just unacceptable. Okay? And by the way, this one over here, look, I'm walking in Italy. I wake up early in the morning during my vacation. I'm recording these. I'm looking like an idiot walking around town, right? And what do I get? I got 879 views to show for that, right? This one over here, look, I'm walking around beautiful Bellagio and Lake Como, right? And like I'm looking around, you know why I'm looking around? Because all these Italian people are looking at me like I'm an idiot, right? That's okay. Because now we're getting views now. Look at this. So this one, GrokBot crushes Hermes and OpenClaw. Okay, 15,000 over here. This new SEO playbook for AI, maybe not so good, right? Only 2,800 views. 27,000 views on this next one over here. 16,000 views on this one. 4,800 on this one. Okay, still not that bad. How I use GrokBot to run my marketing. I'm good. With averaging 10,000, 15,000, 20,000 views per video because I know that I'm targeting my target audience because the AI stuff I'm making, I try to cover around marketing and business because that's the type of stuff that we do for our clients. We help them with marketing and business with AI implementation and marketing services. I use GPT-6 Astra to run my marketing for a day, 12,000. I tried the 4 hottest agents right now, 14,000. And then steal my GPT-6 Astra marketing workflows didn't do so well. This one over here, JEV is unfair for work, 21,000. Look at this thumbnail over here. Could anybody else have done that for me? Yes. Would that have taken time and direction? Yes. What about this one? The missing piece. Jev supercharge all your agents by 100x. I love this concept over here. I'm plugging a USB-C cable with Jev into Codex and GrokBot. That's a pretty cool concept, if I might say so myself. What has happened here? The views have gone up by, you can even say by a factor of 50 times. Our click-through rate went from around 4% or so to about 7% or 8%. So you can call it double. Okay. 15,000 over here, 14,000, 1,800. By the way, what did I do with this one? I did this webinar with Cody Schneider last week. I launched this 2 days ago, 4,000 views on that one. It's not bad. You know why I'll take that one? Because the live that I did with him, look, we're live over here, guys, right now. But the live that I did with him got 5,600 views. 5,600 plus 4,000. Great. We're at 11,000. So I'm happy to double down on that. There's no worries there. Now, what happened yesterday? Okay, 9 JEV use cases for business plus the 1 mistake to avoid. Guess what? It's not trending as much anymore. And as much as I love this muscle thumbnail over here, I guess it didn't work out well. I guess people don't like muscles, right? So I still like it though, but the click-through rate wasn't that good. So how about this one? Yesterday I launched this. Okay, so I was like, okay, I have some time right now. I'm going to make this video talking about new distribution channels. OpenAI's Dev Day is huge for marketers. This, but immediately 3,100 views, right? So 3,100 views, not bad, but I know I probably need to repackage this video now. But my point guys now is I'm unencumbered and this is not to say fire people. No, this is to say you got to hire people that know how to work in this way because then they will be unencumbered and they can unlock everything, right? Look, this one's an issue over here. There's too much black space. Why companies fail at AI adoption. This is me just going with the AI packaging. So if you go pure AI, it's not going to work as well. So you need to sit with the packaging a little longer. And this is the one that I actually repackaged from the Marketing School episode, which I was just showing you a little moment ago. And then I'm going to actually have it, you know what? Relaunch this, relaunch with new packaging now. So I'm going to let ChatGPT work and then maybe I'll come back to this and it's just going to fix it, right? So that means guys, we don't need to do robot work anymore. We will do human things. And if your team knows how to work in that way, great. They will be a pleasure to work with. They will enjoy working like this. The people who will suffer on your team are the people that don't want to work like this, right? And so you either, you give them the conditions to succeed, you do these group trainings, you do these hackathons, you set, You set the standards and if they don't want to live up to it, that's okay. Just not at your company. And that is by far, I can show you all this stuff around AI, but I'm telling you, I'm in these AI executive chat groups. And some of these people operate at 9 to 10-figure companies in revenue per year. And the number one problem these people have with AI transformation is that there's too much inertia. There's too much human inertia. They can't get it through. It's the human adoption piece of it. And that nature will never change. Because if you look at the arc of history, why are most people most people? Why do people not want to work hard? It's human nature. It's inertia. And if you think about it, it's like, okay, everybody wants to win, but nobody wants to prepare. Nobody wants to do the hard work. Right. And that's why right now it's never been easier to see the people who want to work hard. It's because they're just working like this already. That's it. So Danny asked the question, in your agency, are you creating one bot per client? So we have one repo per client. Okay. So one GitHub repo per client, and then we put the bots in there and then we'll customize the workflows for each client. That's how we work because we basically will have our own scaffolding and then we'll customize it for each client. That's how we work with them. So whether it's paid media or scaling ad creative or cold outbound systems or AEO SEO, like the stuff that I just showed you, that's kind of how we work. So Max, go ahead and pull up the Single Grain QR code. I'm going to get a sip of water, but Danny, that's literally the stuff that we do. So if you need help with AI marketing implementation and you want managed marketing agents that live inside of your Slack and Teams, That is what we do. Max is going to pull up that QR code and then I'm going to find the next thing to move over to as I get a sip of water. I need to stop sharing my screen. Sorry. There we go. There it is. I'm going to continue on here. I'm going to show you a couple other things that I'm doing inside of ChatGPT. And then I'm going to move over to Muse, Meta Muse, and then maybe I'll come over to some other Grokbots again. But yeah, it's— thank you. Thank you. Thank you for the compliment on the thumbnails. I work very hard on those thumbnails. And by the way, guys, it only takes you 5 to 10 minutes to do it in the way that you want. That's all it takes, guys. So instead of you having to pay hundreds of dollars per thumbnails and wait on it, No more. None of that. Okay. All right. So let's move over to— I'm going to move over to— what did I say I was going to do? Oh, ChatGPT. Okay, great. Thank you for that, Max. So let's move over to ChatGPT. Let's go over to computer use controls. Oh, right here. Here we go. Okay. What I'm showing you on my screen right now is Look, we have this new packaging. Okay, so here we're going to try this. So AI is exposing who can't do the job. Let's have— I was like, hey, give me some more sensationalist titles. Give me some not doomer titles. Give me some sensationalist, controversial titles. Your team got AI, you got another job. Okay, great. Now it's your job. Okay, we'll see how these do. I have no idea how these will do. Faster at garbage. Okay, AI made your team faster at producing garbage. I don't know how that's going to do. I'm just going to test it out. But the key thing is right now it is logged into my YouTube Studio and it's just executing, right? Look, look, it's doing it right now. It's writing all the caps. Look at that. Come on, guys. This is how you got to work. In fact, you know what I'm going to do after this? I'm going to send this video to my team and just say, watch this, right? And people will watch it. Maybe some people will, some people won't, but this is just the expectation, guys. In fact, you know what you guys should do? I'm not saying you should send videos of me, but maybe you should send video of someone working like this and just say, hey, how do we make this happen? Because man, it is not fun working with people that don't want to work like this. Max, you can't see Max behind the scenes. Max, you've seen the people on the team that work like this and people that don't. What do you think? And then I'll relay it to the rest of the people. Yeah. So Max said, and I don't know if you guys can hear Max, probably not because he's behind the scenes, but it's way more fun to work with people in the trenches and you learn from those people too. And when someone next to you is in the trenches and you're battling it out together, you're fighting together and you're fighting to hit one goal together, it's so motivating. But you know what? How about if you're fighting in the trenches and I'm sleeping in the trenches next to you? How would you feel about me? You probably want to beat the crap out of me, right? And this is why you only can afford to hire AI-native people because those are the people that identify with your core values, right? Whatever your core values are. Okay, great. So look at this. Look, by the way, you can see this over here. It's basically putting in the A/B test right now. I don't want to go into YouTube Studio. Do you want to go into YouTube Studio? Like, I don't want to post anything to— I don't want to schedule on social media. I don't want to do that. I'll just use this. I'll use the YouTube Studio API, or if not, you could just use Computer Use because Codex Computer Use is great. You don't want to post? Great. Use whatever social tool you're using. Use the API, use the MCP, and just have the harness do it for you. So if someone said, oh sir, I don't have enough time to do it. Oh, it's— I'm so busy right now. So busy. That's going to take too long. It's too expensive. We need to hire more headcount. And then you just look at them and you say, okay. And you hope that they step it up and you just continually give the feedback and you just continually send these videos and you work with them. And that's what it is. And hopefully they pick it up. Okay, great. So let's move over to— I'm going to move over to— let's see. Okay, here we go. So I was told that a design would take a grand total of 4 to 5 weeks to get done. Okay. By the way, I'm fading away from my little camera over here. So 4 to 5 weeks to get a design done. And then, because this person was going on vacation and I was like, but we had a little Slack conversation around the designs that we like and the inspiration that we like. And this person would get the design over A week later after they came back from vacation. So I was like, wait a minute, I'm just going to do this myself. What did I do? Guys, I didn't do anything amazing. I took a screenshot of the chat that we had and I put it in ChatGPT and I turned on GPT-6 Astra High, which by the way, you don't even have to use this now. You can just use GPT-6.1 Sol, which is actually better performing than Opus 5.5, which just came out last week. Just so you guys know that, right? There's more alpha for you there. So it comes up with this design. Now, am I saying this is perfect? No, but is this cool where you have a grain over here and it's moving around a little bit and then it has a Single Grain logo or sorry, Single Grain video. And look, it even made a little intro thumbnail here because it's not what it looks like. So it's like, oh, it's supposed to play, but see if it plays now. There we go. It's playing now. So it's like, oh, I was like, hey, make sure you add the logos in here. Maybe I'll change the headline later because this headline's like this AI slop headline, be the answer, win the customer. Don't know what that means. A new way to get there. What should happen next? And so what I'm doing now with this is we're putting in case studies. And by the way, I didn't even see this one. Oh, look at the Schumacher Homes, a better foundation. Look, it's a home over here. That's pretty cool. Every workflow, a better starting point. Okay. This is something I can work with. And then I was like, hey guys, because I'm an SEO, let's not forget about the footer links. They look ugly, but we need the footer links in there from an internal linking standpoint, right? Maybe it's a little too many, but my point is, guys, 15 minutes, I can get a good concept. The whole idea here is that you, by the way, you should be hanging out on X. X has a lot of people sharing design stuff. You can take all those templates, a lot of these design websites, plug it into here, and then just say, hey, Just yap to it. Press the little dictate button down here. Use the little voice thing down here, right? Dictate over here. Use voice chat and then just talk with it. And now I have something to work with here and I can send this off to my team. And so again, by the way, guys, if you think about it, 4 to 5 weeks, every week is 2% a year. So if you tell me something's going to take 5 weeks, that's 10% a year. Why would I ever give up that time? You can't do that. Anyway, ChatGPT, great for editing, great for thumbnails, great for posting for you, great for getting designs up overall. I'm going to be testing my agent quite a bit today, Doodoo. I'm going to be testing GrokBot versus DOTS, which is OpenAI's, versus Muse, which Muse I'm going to pull up in a second. But I use Codex for heavier lift work. I found that it's just been incredible for design type work. And also getting new landing pages out too. So I was like, guys, why don't we— we're trying to float out these new offers. Why don't we just crank out some new landing pages? And I was just like, hey, why don't you just look at the singlegrain.com aesthetic on the website? And this is actually what it looks like. Look. I was like, hey, why don't we just offer people a free managed marketing agent as an offer? And reality is we can probably only do one of these, but let's just get these out there and then target account-based marketing, larger companies. And apply for a free pilot over here. Here's who we work with. Here's the agent. And then here's the application. Here's how it works. Here's the FAQ. How soon can we start executing? All these things over here. So not bad. Here's what it sends to qualified people. I need to refresh this again. So, okay, I need to— here, give me the link again. So let's just do that. But my point is, If you have a general sense of how things should look and you can get it 70, 80% there and you can hand it off to your team, you should just be doing that. Now that you have these bots in here and if your team's using ChatGPT, these bots can live inside of Slack too. What I'm going to try to do is I'm going to try to hand a lot of these things off to my team today. You guys let me know in chat too. Do you want me to make a video on Dots versus GrokBot versus Muse versus Instinct for work? I can do that or just let me know whatever other video you want me to make because you know what? I can crank videos out faster. I'm unencumbered. I can test whatever I want on YouTube now. So these YouTube videos that you saw where I'm testing today, sure, some of them might've flopped recently, but guess what? I'm going to iterate. And the key thing, guys, is that we're building, we're measuring, we're iterating. We're building, we're measuring, we're iterating. And most teams, not most, a lot of teams I should say, including ourselves, sometimes we have this disease called build. It's a building disease. Build, build, build. But it should be build, measure, iterate, build, measure, iterate. And those of you watching this right now, I think everyone's into marketing. You should understand that marketers are some of the best when it comes to experimenting and iterating, right? So it's never been a better time to be a marketer. Guess what? Look, we're back. What happens with qualified people? Okay, you're in the review group. What happens to the people under $20K? So I'm probably going to want to change some of this messaging. You're not the right fit. I probably don't want to reject someone like that. But maybe we'll do some other stuff on this page. Maybe we'll have some other offers on this page. By the way, if they're qualified, we should put some other offers on this page too. Okay, maybe there's a booking widget, but maybe there's some other stuff too. Maybe not. How does it look on mobile? So guys, I didn't do anything amazing here. I just said, hey, I literally just yapped to it and I said, just use a single grain aesthetic. And I still don't understand today how people can't work like this. I don't understand, and I don't want to understand it. All right, so anyway, let's move over to Muse. Um, I thought you called me something else, but, um, but thank you for that. And thank you, thank you for those that are saying, um, you're enjoying this right now. So let's move over. And by the way, you guys can also drop in the chat what other AI creators you'd like to see on this channel, or, or you Even people that work at different companies, because the Grokbot team, like I'm in contact with them, right? There's other people that I'm talking to as well. So there's there's there's a lot that we can cover. Sorry, I just dropped something. So anyway, let's move over to let's move over to Muse. Okay, here we go. All right. So Grokbot, AEO SEO bot, GEO audit bot. AEO SEO measurement, that's covered in there. Now, when it comes to, we talked about ChatGPT, good for YouTube. Now we're going to move over to talk a little bit about organic social and a little bit of Meta ads too. Okay. So my Muse bot here named Doodoo, what do I say? I say, you know what? I just dictate using Whisper Flow. I say, hey, we have these new offers coming out. I want you to scan because you're connected to my Instagram. I want you to scan the top performing organic reels that I've put out there and only the reels that are good for repurposing to my ICP. What did it do? It found 6 of these, like this tier list one, like the S tier through D tier AI tools for $20 million plus businesses. Or the CFO bot that we have for 9 and 10-figure revenue companies. And this is a little dated now, just keep in mind, because this stuff is changing so quickly, but at least it identified 6. And it said, hey, I need you to record a call to action at the end of it. You know what I did? I dragged that call to action video in here. I made like 4 of them and I said, hey, you can use these variations. I want you to edit it for me. It did it. Not only that, I said, hey, now I need you to spin up different landing page variations. Okay? So let's see what it said over here. Okay. So here's a design handoff. I said, hey Muse, I don't trust you for the design. So give me the handoff document. And I'm going to pass it over to Codex, which is what you just saw, the designs that you just saw. So I'm just going back and forth here and it's like, okay, here's a landing page. Thank you. Qualified almost. So I dictated to Dodo first and then I took the handoff document and I passed it over to Codex. So it wasn't as simple as me just saying I dictated the last one. So I stand corrected or I'll correct myself. But all the concepts over here, it showed what the The HTML looked like? It didn't look that good, right? It kind of looked like just regular AI generic stuff. So what else does it do now? Where I'm at with this, I'm not going to scroll below because there's some sensitive information, but I'm like, okay, well, one, I don't want to edit the videos. Two, I don't want to post it. Three, I don't want to log into Meta Ads. Four, I don't want to find what's actually performed for me. And so can you just draft it for me? It literally drafted it for me inside of Meta Ads. It's sitting there. It's sitting there with— and now that we have these ads that are edited, I just need to review them. So if you can work like this, I don't care if you're an SEO, I don't care if you're in social media, like organic social media, I don't care if you're just an email copywriter. This is why we are only looking to hire 4-deployed marketers because a 4-deployed marketer is a T-shaped marketer. Maybe you're deep in one area, but you can do all these other things because you're no longer unencumbered. You're not unencumbered. You're no longer encumbered. You're no longer held back. Guess what? Just for fun, I did an order from on.com, okay? And the tennis shoe company. And I placed this order on September 13th. And then you know what they did? They couldn't fulfill the order and then they just canceled it, right? And then, oh, sorry, sir. We'll give you 20% off. And so I'm like, hey, Doodoo, I need you to go to them, tell them that I'm going to need more than that for wasting my time. I don't want to negotiate with them. By the way, I'm hosting a global AI summit in Turkey in November. And so, oh damn, I got to figure out how flights and booking should work. Guess what? I don't want to do the research for that. Like, hey, I have X amount of points right now through these programs over here. And here's where I'm going to be. Here's where I'm supposed to be in Turkey, whatever. Go figure it out. So that's what we have here. So end to end, can it actually get to the point where after you set up everything, can it get to the point where it'll find the creative for you? It'll make the call to actions or it'll stitch up the call to actions, it'll edit it for you, it'll draft it into Meta, and then you just check at the end. Yes, it's getting to a point where it can do that. Now, what else do I not want to do when it comes to social media? I don't want to do trial reels. And so Max, we talked about trial reels. It's very important. We should be doing more trial reels on Instagram because that allows us to A/B test our creative. Because if one overlay or one 3-second hook is slightly different, that can be the difference between a video that gets 100 views or 1,000 views versus a video that gets 100,000 views. And I've seen this happen a million times. We just haven't had the resources to test that, right? And so now with this trial reel testing piece, I need to log into Metricool here, but Metricool is the— that's the social posting thing that we use. And Metricool allows you to post trial reels. So Max, this is something I'd want to hand off to someone on the social media side. to take. And I'm just like, hey, you know what? Where are the trial reels? Look, it edited these trial reels over here. I have no idea what's happening. I'm just like, hey, just cut it. Just do it. Okay? And then we can just monitor what actually looks good and what should we double down and triple down on. Maybe it'll make a new cut of that video and then we'll schedule that. But you should just be reviewing work and optimizing your bots every single day. You should be spinning Multiple plates every day, and that's how you should be working, right? And so does it matter if you're using Muse? I prefer to use Muse for paid Meta and organic social because they have Instagram, right? And they have Meta and then they have WhatsApp as well. So that's what I prefer to use it for. I prefer, I like to use it for shopping and analyzing these other things like a general agent, but Instinct is also really good for that too because Instinct just continues to work. Instinct is actually handling my speakers for that event. I would advise that you just test everything. You're testing Instinct, you're testing Muse, you're testing GrokBot, you're testing Dots from OpenAI, you're testing Flow, I think, or is it— here, let me just check my phone real quick. Flow, F-O. Look for Flow. That's another AI agent that just came out and it can handle the last mile of human work that Usually can't be done. By the way, I'll give you another example. Using Instinct, which is free, um, in LA, if I want to book hard-to-book restaurants, you usually have to wait for like a drop to come. Like it has to be a week ahead, right? People usually wait, it gets booked very quickly. Well, why don't I just have Instinct do it for me, right? And why don't I have it do it like 3 times just to make sure that I get one? You can have Instinct do that for you. You can have it make phone calls for you. Meta can make phone calls for you, right? A lot of these can— GrokBot, makes phone calls for me as well. And I'm going to get to Q&A in a moment. I'm going to show you one more thing that we're doing with GrokBot that I have shown some of you already, but let me just tell you one more thing. Okay? This one's cool. All right, let's do this. So I'm going to show you one more to show you how I'm thinking about this stuff. All right? So this is good for you too, Max. All right. So right now we have someone amazing on the team who's helping with our LinkedIn. Okay? So some of my LinkedIn posts will get like 2,300 comments on them. So what if I could find anybody who seems to be a fit to work with us or maybe for us to recruit, or maybe there's a mergers and acquisitions opportunity? So what if I can find all those people on X or LinkedIn that have engaged with my post at least 3 3 times in the last 30 days or so. You can bet that they probably know who I am, right? At that point. So it's like, okay, well, if they're ICP fit, can we reach out to them and say, hey, I noticed that you commented on Eric's social. By the way, we noticed that your competitors are running like 100 ads a month or so, and you're only at 5. What if we just gave you 80 of these ads? How would that sound? Okay, that's a pretty good offer, right? Or, hey, we noticed that you're hiring a bunch of people right now. What if instead of having to pay a high recruiter fee, what if we just charge you this instead? So what I'm showing you right now is an M&A bot. Okay? So what this does is it will actually look at people and really I'm looking at agencies, let's just call it 40 to 80 people or so. Right? And reaching out to them based on using Jev again to map out the criteria, map out where they're based. Map out whether their headcount is flat or if it's growing, map out the industry that they're in as well. So you can kind of pre-qualify there. And then if they respond to you or if they look good, then you can send an outreach message to them, just getting on a call with them, right? So that's what you can do from, but just by looking at who your engagers are from a social standpoint, you can do a lot more now. So maybe you can set another one of these up and say, hey, let's send a recruiting, Social engagers bought up. So it can literally just look using the API, look at your careers page and then figure out, oh, who should we be reaching out to? We should be reaching out to, we have these careers open over here. Oh, we wanna make sure that these people have at least 2 promotions in 2 different companies with at least 3 years tenure. Okay, great. Let's pre-qualify. Okay. Oh, they're interested. Okay. Send them the 6 pre-qualifying questions. Send them those questions. And then only after they pass it do they get shortlisted. So you see, you can do a lot more work that was impossible before. It was too expensive to do this work, and now it is now possible. So anyway, I'll leave it at that, and I'm going to come over to the— I'm going to come over to the Q&A portion, and let's do that. So Max, you want to pick some questions over here and pick the best questions? Let's go with those. Here, here, here. I'll start with this one over here and then you can pick some other ones to queue up. Okay, so we got Donnell over here. How are you keeping your team moving at the same pace as you in terms of AI implementation, especially with slow learners? They might be struggling to get one thing, then the next thing pops up. So Donnell, I think every business is different. I'll just say this. In the beginning of the year, I believed that we could train everyone up naively, right? I believe that we can do these hackathons. I believe that we could do these group trainings. And here's the thing. I realized probably very quickly, probably within the first month of that, that, oh, this is actually a mindset thing. So we're going to try to finish off the hackathons. We actually ended up doing 2 or 3 of them. But the ones that got it just got it. And here's the thing, when you see someone who's really strong, who's really ripped, is that something they just got? No, they had to go through a journey to get there. They had to diet. They had to lift weights. They had to be very consistent, not only over a few months, but over years to get that, to build the right habits. I don't think that mindset is something that you can train. You can say, hey, we need to do this, but you just can't at the end of the day. It's similar to how you can't just train someone to work hard. It just doesn't happen. It's a personal mindset thing that's happened. It's a journey that they've gone on. And so for me, I'll just say for me, growing up with Asian parents, it's a beatdown growing up. You never quite feel like you're going to be able to catch up to other people because you're constantly getting pressure everywhere. And so, but now that's helpful to me, that chip on my shoulder is helpful to me. So my point of my long-winded answer here is that it's up or out. You set the conditions for success and obviously you set the bridge there where you're going to have the trainings. You have these resources that are available, but if they don't want to meet you halfway, you got to move on. It's just the way it is. I will say, and some of you have heard this already, but in the beginning of the year, our AI fluency on the team was maybe 10% or so. Today it's more like 65%, and it's getting higher and higher. And this is a situation where we're building the plane as we're flying it, right? But it's just the thing that's been the most helpful is raising your talent bar to something that's unreasonably high in today's day and age. Because again, like I told you, the pattern that you see with really large companies is that they can't make all these changes quickly because there's too much complexity, even though they want to make these changes. And so as cliché as it sounds, it's not that AI is going to take anybody's job necessarily. It's more so someone with AI is going to take— will replace somebody else. And so I just mentioned Max talking earlier about how much of a joy it is to work with people who are AI-enabled versus not. Yeah. I've just found that when you try to push people, they'll just kind of look at you and they don't really have an answer, right? And that's a situation where you're going to have to bless and release in many cases, but you obviously want to give them a chance. So there's that. All right, Max, we got a good one. Okay. So Joe says, you mentioned the 4 weeks done in 15 minutes. Are you pre-instructing agents in a specific way? We probably need like— okay, thank you for that. Are you focused on the gates and having sessions always pass through them on a turn or are you— I can't see the rest, but let me see. I'll try to find it, but I'll answer the first part of the question. Are you focusing on the gates and having sessions always pass through them on a turn or are you using specific prompts to push it to a desired outcome? Yeah, Joe, the first thing I'll say is I don't really think about prompts anymore. We're just at the point where yes, people talk about loops engineering and graphs engineering and all that. Honestly, the models are so smart now, so it kind of knows what you're trying to do. So in terms of the 4 weeks done in 15 minutes, what I really mean by that is, I don't know what— our volume on our blog used to be like 12 in a month or something like that. But now it's more like you can get 20 solid ideas per day and maybe Jev actually pares that down to 5 per day. So even if you do 5 per day times 7, that's 35. And maybe you publish, I'm just going to say 80% of those. Okay, that's 28. Okay, so 28 times 4, the actual number is 112 divided by 12. It's actually 9.3x more. Okay, so 9.3x the output. And I showed you the quality of this. It's not bad. It's only going to get better. And so that's how I look at it, right? And so you continually tweak the bot and GrokBot I found has been the most reliable of them where you can keep tweaking over and over. It remembers what you're trying to do. It remembers to fire off the routines. And it just gets the job done. And so you're constantly just compounding with it. And that's why I've tried all the bots out there. I've tried Hermes, I've tried OpenClaw, and those kind of start to become finicky over a period of time. Muse is pretty new. Instinct is pretty new, but GrokBot, I think they designed it to work with teams. And now that they have a Teams edition where you can actually have it inside of your Slack as well, I found that to be great. All right, next question. Okay, great. Robert, how are you handing the work off to your rest of the team? How are you handing off agents and allowing the team members to pick up? Okay, great, great question. So, and the way we run things right now, Robert, is we have an agent builder standup that happens Tuesday through Friday. Okay? And these are the AI-pilled people on the team. Some are engineers, some are marketers. But the whole idea here is that we actually have a linear board now where it's like, hey, you're actually— each person is accountable to one metric. Okay? So there's one throat to choke for each one, right? And then there's a lagging metric. Lagging metric might be revenue, for example, but the leading metric might be how many people you're reaching out to per day, right? And so the whole idea here is that each person has one metric. It's red, yellow, green every day. We're relentlessly attacking whatever is red every single day because red means something's blocked and the person doesn't know what to do about it. So the brainpower of that group, that mastermind, is the whole idea there is that we're able to help each other out. And in terms of how I hand these bots off, so GrokBot actually has the ability for you to share your templates. The other thing, like I just mentioned, is GrokBot added Teams last week. And so you can have it live inside of Slack and your team can interact with it. Then you can also have people talking with it inside of GrokBot as well, if I'm not mistaken. I think a lot of stuff is just going to go in this direction. Same thing with OpenAI. Multiplayer is the way to keep people in and it's the way to explode productivity. That's what I would say. All right, next question. Stacy asks, how do you feel about platform-based agent harnesses versus Using Slack or Hermes or OpenClaw? Okay. Slack bots are more efficient and easily shared. Okay. So we do have Hermes that lives inside of our Slack. Its name is TARS, and that's where people can ask questions around context around the company, right? Like, hey, what's with this documentation over here? Tell me about the sales call over here. How do I onboard myself to the team? What has Eric said recently about this? Max, for example, sometimes will ask about Hey, what happened in a brand team meeting this week or whatever? So that's having this ambient agent that's read-only that can basically answer a lot of questions around context around the company. That's helpful. We use Hermes for that. For clients, we have a custom version that we've built. It's not really using Hermes. We tried Hermes for customers, but it just starts to die after a while. Hermes and OpenClaw, they just like, if you add too much context to it, it just starts to become really unreliable. So that's what I would say. I would say a Grok bot has 2, because you're paying for it, it's not open source and you're paying for OpenAI, they actually can't afford to not be reliable. They have to be reliable. And so I think by default, a lot more people are just going to be using agents that way. All right, last question. We'll answer David here and then I'll answer Trade with JT as well. So David, good to see you, David. What do you use for a marketing calendar to organize, plan, schedule blogs, video production, and releases across platforms? E-Blast, Text Blast. Okay, so I'll just speak for myself real quick. And I saw recently that someone talked about how calendar is BS and I kind of do agree with that, right? Because a lot of this stuff that I'm talking about, you kind of can't plan for it. Dev Day with all the stuff that they have coming out or like, oh, who knew that 6.1 SOL was going to come out and then kick Opus 5's butt, right? Opus 5.5's butt. So for me now, I used to rely on a calendar, but now I'm like, okay, with YouTube, I can just fire off as much volume as I want now. I can fire off as many tweets as I want now. And so we do have a, for some channels like X, for example, we do have a certain number that we try to hit in terms of posts. And then what the team is doing is they're just repurposing the content I'm putting out and they're just clipping it into the small moments. So there is a volume number that we try to hit. But we don't have an official calendar. We used to have an official calendar, not so much anymore. We probably should at some point bring it back. But in terms of the main thing we email blast now is promotions for this webinar or promoting, I think Max, we promote what? Content twice or 3 times a week, Max? Okay. Twice a week we promote content, right? So thank you for that. So that's what I say about that. I think now because you're not held back anymore, you should try to just do as Do as much as possible and then just see where the chips fall and then you can decide to put a calendar in there. But I find that calendar can be a little constraining sometimes and people kind of follow it like gospel. So to each their own. I think there's a trade-off for either. Okay. Last one from Trade with JT. How to do content structure to make them have lots of views for leads? Well, what you do, JT, so for my content, I might cover AI trends, but my thing is, I want to tie it in with business, with marketing or with AEO, SEO, or even the title of this one, how we run our AEO SEO using the latest trends. So I'll use a trend and then I'll cover it because it's AI, and I'll cover what we help people with, our products and services. And even though we get a lot less leads, it's a lot better now. Sorry, not a lot less. We get a lot less views, but the lead quality is a lot higher. And someone commented on my YouTube video recently, And she's like VP of AI or something at this company that raised a couple hundred million dollars. So there are those people that are hanging out on YouTube, right? And the last thing I'll show you here is when you look at my channel, right? So you can see, okay, 11,000, 21,000. I will take those views all day. You know why? Because when you look at my oldest videos, my most popular videos like Your Rich BFF, 732,000 views, long form. Okay. Zero leads. And then this dating one over here with Dr. Ryan Theraband. Okay. Look at this packaging over here, right? So 492,000 views, right? He's a controversial interview, right? This one over here, even more controversial with this packaging, right? 488,000 views. And then here I'm talking to Humphrey Ying about ditching your 401, right? But those don't drive— they drive views, but they don't drive leads. But when you design something, like for example, when I spoke with Neil, We're speaking at a conference in Germany, right? This one, RIP SEO. Here's what now works in the AI world. That drives leads. Even when I talk to Seth Godin, marketing legend Seth Godin over here, 161,000 views. That drives leads, right? Now, love the content coming in from the Hormozis over here, right here, and Leila as well. That drives views, but it doesn't necessarily drive leads, right? And because he covers I would say a different business audience, right? More general business, I would say. So for me, covering SEO, you're going to have people that are scared about— a year ago, people were scared about, oh my God, what's going to happen, right? AEO SEO. Or even this one, a complete guide to AI SEO in 2026. I should probably redo that video. So all that to say, guys, is you want to tailor it for your audience and not just focus on the views. I've played that game. I know how to play that game on all channels. It's not worth it for you unless your business is in publishing. So that's what I would say. All right, great guys. So that is it for today. I went for 72 minutes. I hope you enjoyed it. Catch you in the next week. And that being said, we will see you. I guess we'll see you next week, same time.