Paid ads on Facebook and Google are getting less effective after 2021 changes. Over the next five to ten years, marketers need to shift toward SMS, email, and Web3 community strategies. Community drives retention and long-term growth better than algorithmic placements alone.
How's that going to affect marketing? Well, slowly, I believe, probably the next 5 to 10 years, probably closer to 10 years or so, I do believe that Facebook and Google, they'll continue to be great companies. We're already starting to see marketing get harder. Like with the changes in 2021, the paid ad stuff has gotten harder. Like it used to just be easier where you can kind of just, you know, set up Facebook, set up Google, and then let the algorithm do its job, right? Now it's harder. Now you actually have to diversify your marketing more. Think about SMS, email. You got to think about other channels as well. And what this also means too is a lot of stuff that's going on in Web3 right now is tied in with community because community actually builds retention, right? Which is why Neil and I, we even think about events in the first place because community gets people together and you're able to interact with each other and help build something for the long term.
