A B2B strategy that starts with long-form content or YouTube videos, then clips 2-3 minute segments using Overlap to post on X and LinkedIn. The spicy moments get tens of thousands to over 100,000 views, while LinkedIn is still being figured out.
I think we've cracked X. We haven't cracked LinkedIn. If you guys are thinking about how we're thinking about it from a B2B services standpoint, this is our pillar content. Our pillar content is either this or a YouTube video, like a YouTube long form. You record Shorts natively. I went back to doing that. One thing I've noticed is that when we use Overlap to make like little clips, 2-minute clips, 3-minute clips, your team should do the same thing. They should just use Overlap and make 2, 3-minute clips because this is where we have our conversational takes, spicy takes. Sometimes they do well on X. Some of them will get tens of thousands of views, some of them even 100,000 plus. I think it's a nice way to play the game.
