Eric Siu walks through influencer marketing tactics: find micro-influencers with 5k to 20k followers on Instagram or YouTube, search relevant hashtags, then DM or email them directly for collaborations or paid posts. Focus on niche channels like food or mommy blogs where audiences are tight and engaged.
In this video, I'm going to talk about how you can grow using influencer marketing. My name's Eric Siu. I am the host of the weekly entrepreneurial podcast, Growth Everywhere, and the co-host of the daily Marketing School podcast with my buddy Neil Patel, where we nerd out on marketing every single day. I create this content to help you grow individually and to help you level up your business. So influencer marketing, it's getting bigger and bigger, and it's because the attention is going to Instagram. It's going to These, these influencer channels where people can just have hundreds of thousands, millions of followers, and they can just sponsor sunglasses and the sunglasses hit millions of dollars in sales just like that. So influencer marketing is still in its very nascent stages right now, but if you want to grow using influencer marketing, it's simple. What I recommend is going to Instagram or even YouTube. YouTube has a lot of attention to reaching out to these people and through Instagram you can search for hashtags for example, and I recommend looking for people that are in your area. So let's say you're a food influencer. And you want to search for kind of food hashtags around you, search for it. Like, I'm in LA, so I want to search for food hashtags around me. I'm gonna look for people that have really nice images, that have a good following, and I want to find influencers that are on their way up. So they don't have hundreds of thousands of followers, but maybe they have 5,000, maybe they have 10,000, 15,000, 20,000. Ideally, you're kind of in their range and you can do collaborations with them, or you can even pay them as well. So a lot of these people, you can just DM them. They probably— I mean, you can take a look at the posts that they have. If you can see that they sponsor things, there's just a hashtag ad in there, you can see that they're clearly kind of helping other people doing shout for shouts, which means they're getting paid to kind of, you know, post something up on somebody else's behalf on their page to kind of promote someone else, well, that's one thing you can do. If you're trying to reach out to like a Kim Kardashian, for example, with millions and millions of followers, you're probably not gonna get through. You probably have to reach out through other methods, but again, you wanna find the path of least resistance just to get started. That's how you can grow with influencer marketing. It doesn't have to be Instagram, I'm just giving you an example. If your people are hanging out on different blogs, for example, let's say it's mommy bloggers. You are the, you wanna be the best mommy blogger in the world. Reach out to mommy bloggers, you can make a list of these people, find their emails using different methods that I've showed you in different videos, but that's how you can do influencer marketing. So, that's how you can get started. Leave a comment below, let us know what you plan to do with influencer marketing. Hit subscribe, and we'll see you tomorrow.
