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Eric Siu argues that audience and distribution matter more than product alone. Companies around $10M+ revenue should invest in content creation, expecting a 1-3 year commitment before seeing significant business impact.
Eric Siu argues that audience and distribution matter more than product alone. Companies around $10M+ revenue should invest in content creation, expecting a 1-3 year commitment before seeing significant business impact.
Everybody who owns a business should be thinking about how they can scale their revenue, their sales, underlying business with content. I truly, truly, truly believe that like today, having a great product, having great customer service, that's not a competitive advantage anymore. I feel like that's just like a requirement. You have to have those things. The competitive advantage from here on out, I feel like, is audience, it's distribution. But I found the sweet spot is for companies that are doing around $10 million and above who have the ability to invest like properly in— you don't even need that big of a team, but invest in the resources to make the content. If you're committed to YouTube for 1, 2, 3 years, like I have a framework that I feel quite confident that YouTube can be a massive lever to scale your revenue, your business 2, 3 years down the line.
