I Got 700K Views and Zero Revenue. Here's What Wide-TAM Content Actually Does

Neil, views are cute. Pipeline pays the bills. Content should create qualified demand, not vanity applause. So you and I have seen some business creators, some people that used to be really hardcore on business. Now they're full-on creators, millions and millions of views, millions and millions of followers, and they're creating all this wide TAM content now. And you know what it does for them? It makes them a content creator. That's what it does. So the title of this or the sub-short title is content should create pipeline. Yeah, I agree. Content should create 5 lines, but we should give examples on how people have fallen in the wrong direction. Yes. I think people— actually, we should start with your examples and you caught it early on. We talked about this on the podcast. Eric actually did a deliberate experiment in which he wanted to create wide TAM content to see if the views would increase his brand recognition and that would increase business opportunities. ended up creating quite a few wide TAM pieces of content like Your Rich BFF. I think that was the person, Vivian, is that her name? Vivian Tu, yeah. Yeah, and there was content like if you're at a job for more than a year or 2 years or 3 years, you should end up quitting or something. You're up or out. Yeah. Which you disagreed with, right? I disagreed with that because a lot of the people who I know who make the most money have been loyal. Like if you look at the CEOs of a lot of these publicly traded companies, they've been very loyal to these organizations. I know they're rare. Um, but that content, Eric would go to YPO events and people, spouses would be like, oh, I saw your article or video and you're getting a lot more brand recognition from it, but did it end up generating more revenue for you? No. And let me tell you, I'm going to give you more examples here. So it didn't generate more revenue.