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Eric Siu let AI agents build and run his cold email system. They're sending way more emails, constantly testing new offers, and the costs are climbing fast because of token usage. The pitch is shifting to be more AI-driven.
Eric Siu let AI agents build and run his cold email system. They're sending way more emails, constantly testing new offers, and the costs are climbing fast because of token usage. The pitch is shifting to be more AI-driven.
We're going way harder on that cold email infrastructure. So because my agents build out all the cold email infrastructure now, we're sending way more cold emails and it's constantly tweaking the offers and all that too. So I think we're going to go harder on that, but that costs tokens too. That means we're going to be spending more on Apollo API credits or maybe just build our own eventually. So I think it's spending more on tokens. The offer that we have is moving more on the AI side, and that's maybe a good starting point.
