A founder automates cold email campaigns with AI agents, scaling volume and testing offers faster. The tradeoff: token costs spike, forcing a choice between paying for Apollo API credits or building in-house. Their product is shifting toward AI-first positioning.
We're going way harder on that cold email infrastructure. So because my agents build out all the cold email infrastructure now, we're sending way more cold emails and it's constantly tweaking the offers and all that too. So I think we're going to go harder on that, but that costs tokens too. That means we're going to be spending more on Apollo API credits or maybe just build our own eventually. So I think it's spending more on tokens. The offer that we have is moving more on the AI side, and that's maybe a good starting point.
