In this informal YouTube discussion, the speakers share how they use ChatGPT to overcome creative blocks when naming charts and podcast episodes. Speaker A describes prompting ChatGPT for chart titles, receiving ten options, and refining the best suggestion (“where brand discovery happens on Google”) into a final title, highlighting AI’s role in fine‑tuning when human energy wanes. Speaker B expands the conversation to a broader content‑marketing workflow, demonstrating a custom “skill” that pulls existing podcast titles (e.g., from the All In Podcast) and asks ChatGPT to generate new titles for long‑form episodes, such as a show about ClickUp’s 22% productivity boost. Both acknowledge AI’s utility for rapid ideation but warn that fully AI‑generated content may eventually be flagged or devalued by platforms, suggesting a balanced, human‑in‑the‑loop approach.
Chapters
So I plugged in the data into ChatGPT and I was like, I'm stuck on a chart idea or a title for it. And it says, how about where brand discovery happens on Google? And I was like, cool, this works. They gave me like 10 options, right? And out of the 10 options, the where brand discovery happens on Google, they gave me a longer variation of it. It wasn't too much longer. I cut out a few words and adjusted one or two and I'm like, this is good to go. So I think you can help it a lot for fine-tuning, even if you're good at what you do, because even if you're good at what you do, sometimes you're not always going to be on your A-game. Sometimes you have burnout, sometimes you're tired, sometimes you just have brain fog. But where I don't see AI helping with content and it being successful in the long run is it just doing everything from soup to nuts and it just being successful, because I believe the platforms are going to flag it even if the content's amazing and it's just going to get crushed over time.
Yeah. So here's my take on it. I'll show a couple of examples here. So I think what's helpful. Okay. So let me share 2 things real quick here. So here's how I think AI is going to— AI is affecting marketing, content marketing in general. So if I share this screen with you over here, you can see this, right? So basically I was messing with this today and I was making a skill. So I was like, hey, look at the All In Podcast. And Neil, this actually applies to our podcast marketing school, right? I'm like, You know, they actually do a good job with the— I think their thumbnails are pretty good and their titles are pretty good. So I was like, hey, based on this, I want you to make a skill here. And what the skill does every single time is that when we have a new podcast that's like over an hour or so, I just wanted to use this skill. So it'll come up with the ideas. And so I was playing with it today and for today's podcast, I took all the titles over here and I was just like, hey, use this and tell me what titles you would pick. And in fact, it was like, because we're going to talk about why ClickUp shed 22% people to build a 100x team. And there's all these different topic ideas here, right? And so I think it does a good
