Eric Siu tells marketers they need to use AI for basic tasks or risk becoming obsolete. AI can replace traditional learning methods like courses and tutorials. Marketers who don't adopt AI workflows will lose their jobs.
For junior level and mid-level marketers, you should still specialize on a skill, but you have no excuse of not being a well-rounded marketer. And the reason I say that is you no longer have to buy courses. You no longer have to watch long YouTube videos. You no longer have to read tons of blog articles on a subject. You can straight up ask AI a question and it'll give you an answer. If you're not decently enough well-rounded, that's okay. You better know how to use these tools out there to answer the questions and execute on basic entry-level marketing stuff. If you can't, you're going to be gone.
