Eric Siu explains that getting venture funding often comes down to matching the system's expectations around pitch decks, dress, timing, and language, not just having a better idea. Many successful businesses grow without ever entering that world.
If you want to get venture funding, you're not signing up for the rational idea of someone investing in your business. You're signing up for the system of tech venture investing. The PowerPoint decks, the clothing, the timeframes, the language, all of those things are built into the system. And people who play that game often intuitively think they're really smart. No, they're just in a system that they match. And other people who have totally great business ideas are able to grow them without talking to those people at all. There's nothing wrong with what they did. They just did it a different way.
