Eric Siu and Neil Patel share tactics to fix low social media engagement. Vary your content formats, ask friends with bigger followings to comment first, and use open-ended or controversial prompts. Algorithms favor posts with comments, so coordinate your team to engage early on your own posts.
Today, we're going to talk about what to do if your social media posts get low engagement.
We're going to give you a tactic and we're giving you one tactic, and this will be a short episode because it's really simple and it works. But ideally, if you keep getting low social media engagement, change up the type of content you're creating. Try something different, maybe a different format, whether it's video versus images. You can even try quotes, but just keep trying to experiment. That's the main thing that you need to do if you're getting low engagement. But if you want a quick hack, ask a few of your friends, the ones with more followers the better, and ask them to comment on your social posts and have them do that earlier on. And the more controversial, you don't want them to just start causing issues, but the more controversial or the more open-ended that creates other people to leave comments based on what they wrote, The more viral that your post is going to get. Literally for most of these social algorithms, what we're seeing, comments affect virality and engagement more than anything else and how much more these social networks are showing your content.
Yep. When I think about my, my Instagram as an example, I've been testing Reels, right? I've been testing all these different types of things. The Reels actually, they get the views, but they don't necessarily get the likes and they don't necessarily get a lot of comments. What I found that actually works for me on social to Neil's point is When I started using my Twitter posts as the quote posts, those actually do pretty well. Sometimes for me, I'll probably get, could be 3, 4, 6, 7 times more engagement on it. And the reach ends up going up a lot more. And what we do, I'm thinking about LinkedIn now, is when we throw up a post, we'll post to our marketing team room and then we'll say, hey guys, can you guys engage on this? And a bunch of people jump in and engage with it. So they'll like it, they'll comment. And then when you respond back to the comments, you'll get even more reach that way. Look, at the end of the day, this stuff works. I think you have to keep testing. What I found is that if you keep doing the same thing over and over, we tried the same reels for probably close to 2 months now. And it just doesn't do as well as again, our quote posts, or even when I post a picture of my team as an example, right? Like the more personal stuff on Instagram that tends to do better. So you'll start to figure it out what works for you. You just got to keep track, keep testing and then track your tests.
Neil? Yeah. And it may not always be what you want. Like I was talking to the Wolf of Wall Street and he was telling me He's gotten more engagement, him dealing with animals or raccoons getting in his trash can and posting that video clip on his Instagram than when he posts like anything financial related. Same with me. If I post something marketing related, it doesn't do as well as if I post a picture of my wife and kid.
Yeah. How much better does that perform? Is that 2, 3, 4x better?
It ranges, but usually when it comes to likes, it is 2x on the low end. 3, 4 on the high end.
Wow. Okay. Anyway, if you want more stuff like this from amazing people beyond just Neil and myself, marketingschool.io/live, that's L-I-V-E, got a virtual and a live peer group, live peer group. We're doing it September 19th to the 22nd, and we'll catch you later.
