Eric Siu breaks down two ways brands approach NFT collaborations: partnering with established Web2 companies like American Eagle and Shopify for credibility, or going Web3-native with projects like KaijuKingz. He cites TIME's partnership with Time Studio to create an animated series called The Littles as a concrete example of the strategy working.
How are you learning about all these events? The KaijuKingz one, the CyberKongz ones, the TIME one, right? Because people are like looking at a big menu at Cheesecake Factory. You just don't know what to pick. So how are you finding these? Well, for me, I look at it from 2 different angles. One angle being the Web2-specific angle of partnerships where we can leverage their name, quite frankly, to add credibility to our brand. So being able to be at American Eagle, that itself is a credibility piece. Same thing with Shopify. So these relationships that we have set even from NFT LA, To your point about meeting quality people, having deep relationships, I think that's exactly where it's paying off after 3 months. The Web3 angle, I'm really approaching it from a way of our partners. So Time is one of our partners. If for those that is the first time hearing about The Littles, we have an official partnership with Time Studio to create a children's animation series. And that's the reason why it becomes a really easy yes.
