Build an audience on LinkedIn first with 100,000 followers and proven engagement, then reformat that content for TikTok. You remove the guesswork by validating what works before you post it anywhere else.
If your content's not working on Twitter, LinkedIn, YouTube, podcasts, and live events, then it's not going to work on TikTok. 100%. The core is that it really needs to work in one channel before you go out and do 7. So like I had almost 100,000 followers on LinkedIn before we even thought about another channel so that when I move into TikTok, I know that the people that resonate with the content are on the platform because I get the comments and I already know that the content resonates with them because it works on LinkedIn. So I'm not guessing anymore on TikTok. All I'm figuring out is how do I I need to reformat this and convert it into fitting in a TikTok environment?
