If You're THIS Company, You're Wasting Time on AI

The Anthropic person just mentioned GitHub repos, okay? So I did this for fun, Neil. I went to my OpenClaw, I was like, hey, look, all the cool stuff that we do from like an AI marketing standpoint, can you just make me a repo? So I threw up this GitHub repo over here, it's called AI Marketing Skills. If you go to singlegrain.com/skills, it's free, completely free. I have 1,700 stars on it. I didn't even know what that means before, right? 1,700 stars and I have all these, I have like an Elon Musk skill where it helps you question, delete, simplify, speed up, automate things. I have a deal revival thing. It's all the things that I use and I just put it out there. I even have the finance skill that saved me $500 grand in here. It's all in here. So I think this is a nice way to market because this drove leads too. Because what I do at the end of them is there's like a call to action for like Single Grain and all the things that we have down here, right? You can like, you can collect emails if you want. I'm not going to go that far, but I do constantly remind people, hey, there's an updated version. Can you give us feedback on it? Whatever. And we can see what people are using. But I think we're going to see a lot more of this, this GitHub marketing. Yeah.

Yeah, I think we're going to see a ton more of this. And if you look at GitHub, it's an amazing place to go to get access to what companies are doing internally because a lot of them will share it. The interesting thing was, was it Claude or someone? One of the companies had a lot of their stuff on their— that was released on GitHub or something like that, and it was made public. Oh yeah.

Yeah, they're—

they didn't want to.

Their code. I thought that was a joke. I thought that was an April Fool's joke. That's what people said.

I didn't know if it was an April Fool's joke or not.

But they did. I did see them make someone else take the repo down. So you get DMCA takedown requests in GitHub. They take down things really quickly. They're owned by Microsoft. Yeah, yeah, yeah. So anyway, I think it's just, you're gonna have agentic marketing, you're gonna have hyper-personalized marketing, hyper-personalized ads. You're gonna have GitHub marketing. You know, all the tools, we're probably going to give a lot of it away for free and identify PQLs and then just have agents that sell them. Dude, I use this thing called Bordi. Have you heard of bordi.ai? I didn't tell you about this?

No.

Okay, so do this later. Okay, so I go to bordi.ai and what it does is it'll connect you with like potential recruits or investors or co-founders. It's like one of those startup like networking things, okay?

Yeah.

So I get on a discovery call with the AI just to see how good it is. Phenomenal. I'm like end to end, it was like a 20 to 25 minute call. It handled everything. And literally it's putting me in touch with like potential recruits as well. And it's showing me all their LinkedIns and it's doing a really good job of it. And so again, if you want to use it for networking or anything, I think this is a new way of like building your network with LinkedIn because that network's just going to get stronger and stronger.

Yeah.

But more than anything, that discovery call, because we have these voice agents right now that we use building Google Live 3.1, and I'm just like, Dude, if these voice agents are that good already with a complex discovery call, sky's the limit.

Yes. Yeah.

Are you using any voice agents yet?

Our team does. I don't.

Yeah.

I just, I don't like the voice agents.

Try it later. Try it later. Like, I didn't expect it to be this good. I'm like—

I haven't found anyone that's good. The problem I'm seeing right now with all this stuff, and we're talking a little bit about it, dude, every company I go to, They're using so many of these AI tools, it's starting to create inefficiencies in their organization.

I'm going to send you this.

Especially in marketing.

I want you to try this later.

Yeah, I'll try it. But it's like people are trying so many tools, they're forgetting about what's actually driving ROI and growth. And I would recommend to anyone listening, you should not avoid testing out AI. You don't want to be spending all day using tools instead of focusing on what is driving you your ROI. And letting your eye off the ball. Because if you've been in business for a while and you know your paid ads or certain things are driving certain amounts of revenue for you, the last thing you want to do is let your foot off the ball or let your eyes off the ball and focus on what's cool and sexy. And a great example of this is I was with a company that generates around 43% of their revenue, 43, 44% of their new revenue from affiliates. And they're telling me about all these cool AI tools that they're using and testing internally. And I was just like, okay, you make a lot of revenue through affiliates, right? They're like, yeah. How long have you been doing affiliate marketing for? They're like, 2 years now. I was like, oh, cool. How many people do you have internally that are managing your affiliate team? They're like, just 2. This is a big organization. I was like, instead of using all these cool AI tools, like for voice or content creation or whatnot, Why don't you focus on using AI tools to help you scale out your affiliate program from more creatives to more outreach to following up, maintaining relationships? AI tools are great, but if you're using them on the wrong stuff, it's just like you're just going to end up wasting time. And that's what I see too many companies doing.

Mm-hmm.

They're not using the technology for the crap that's driving them ROI. They're using it for all this cool stuff that everyone's talking about instead of just focusing on the boring and ugly and just scaling it up more.

So we call that AI theater, right? Or AI compliance theater. So this is something we say, we say, guys, everything that you're building right now, it has to tie in with solving problems for your customers because we're a customer, we are a problem-solving machine. That's what we do. We're supposed to help our customers. So you can't build like a dashboard or whatever and then that's theater, right? And so even when we think about like something like a boardie, for example, we think about our speed to lead when it comes to how quickly we get back to our customers or even missed opportunities we have for people visiting our website, like PQOs that we identify. So for us, this drives pipeline, which ties in with revenue. I will say in the beginning, maybe even 2, 3 years ago, like when all the new stuff was coming out, there's a lot of theater. I'm just testing everything. I think it's really important as you're doing this too. I literally have a skill in my OpenCLAW that says, hey, this isn't tied to your goals right now. This isn't going to help you make more money. This doesn't achieve the 4-to-1 ROI for all the things that you want to do. And so it'll push back on me, which is good.

That's great.

You have to know how you work too. And like when you work with it more, by the way, I had to make a sheet for like how I work exactly. You should make one and then have it help you based on your strengths and your weaknesses.

For most of my stuff is phone calls and meetings and closing deals.

Maybe different for you, but like for me, I'm like, I'm in this all the time. So it just depends. Like for you, you might need one of those like little OpenAI, like those—

The pins.

That listens to you the whole time. Yeah. I don't like that.

I don't either.

Because if someone sees it, they're like, I don't want to talk to you anymore.

Yeah. Dude, I was in a meeting with someone, this was months ago, and they were wearing that. I'm like, what is that? They're like, oh, this is AI, it helps me record everything. And I'm like, uh—

Like, that's not cool. Like, you didn't even ask me.

Yeah. And I was like, this is awkward. And they're like, yeah, it's just really cool. I just use it for internal purposes. They're like, it just helps me keep track of everything. I'm like, eh.

But it's not a normal conversation anymore.

No, it's not a normal conversation. Dude, what I said in the conversation, I don't say anything like Gross or graphic or inappropriate.

No.

So I don't have to worry about any of that kind of stuff. But even when I'm talking about business, I'm not going to, you know, break contracts and talk about stuff that I'm not supposed to talk about. It's just more so when someone's recording you, it just feels awkward. And you don't know how they're going to use it or abuse it or what they're going to do with it.

Maybe they'll come against you in the future.

Not just come against you. Maybe they just start taking your voice and then trying to say, oh, look, Neil said this and they just clip one little portion of it and it's taken out of context and then it just makes you look bad. And it's like, I don't want to be recorded all the time.

I think there's a line, there's a line, there's a fine line with all these things. And I, I hope a lot of people aren't wearing those things because that would just, that would, I don't know, it would, I want to say amplify, it would make the conversations a lot more, I don't know, dull.

So I have the same problem with the Meta glasses. I now notice so many more people wearing the Meta glasses with the 2 cameras. On each side, and I'm really careful when I talk around them.

So I was using the Meta Glasses. The only time I use my Meta Glasses, I was using it this morning, I was playing tennis with Yaniv, right? I only use it as my tennis coach. And then I dragged the file into Gemini. I said, you're the world's best tennis coach, what can I do better? That's the only reason I use it for, only time I use it.

But that makes sense. But when I'm having a conversation with people, I don't like when people are wearing Meta Glasses. That's just me.

Maybe other people— Can you tell that they're wearing it? 'Cause they're thicker.

Yeah, thicker. And then you have the camera and it's just like, Yeah.

Yeah. I don't like that.

Uh-huh.

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All right, let's see. This podcast charges $4.7 million. Per mid-roll. I'm curious on this. What's the ROI for $4.7 million?

So this guy Evan Armstrong tweets this. Everyone talks about TBPM making $20 million on ads and then they just sold to OpenAI for $200 million, but no one talks about how Acquired FM is pricing their mid-roll at $4.7 million. So here's Acquired is a, they're like a, let's just say like a business show. Okay. They talk about businesses. So check this out, Neil. Spring 2026, 4 episodes. already sold out. Fall sold out. Spring 2027 sold out. It's like all of this sold out. So if you go all the way to fall 2029 season, mid-row is $4.7 million. So if you go to spring 2028, it's $2.9. Presenting is already sold out. So the presenting sponsorship, by the way, is $5.6 million.

Wow.

Yeah, and I think they're getting these conversions because I think people are realizing, I was stupid on this. I'm not going to say we were stupid, I was stupid on this because I was already listening to these things like Founders Acquired and all that. I should have just paid for all the ads in the very beginning because anybody listening to this is smart, they're entrepreneurial, and they're probably decision makers. Like Jeff Bezos listens to the Founders Podcast.

Yeah.

Right? So.

Yeah, they have an amazing audience.

Yeah.

And they also have an event.

Acquired?

Yeah.

Yeah, Acquired has an event, but Founders is a different one. Founders is David Senra. He has a Founders Podcast and now he has David, it's called David Senra Podcast, and he's had Michael Dell on it. James Dyson from it. He's had Marc Andreessen and all these people. So why does he get these people? Because these people are learning machines.

Yeah. From my understanding, Acquired is much larger than, what's the other one called with the 4 besties? All-In.

All-In?

Yeah. I think Acquired is quite a bit bigger.

You know, the thing is, I don't listen to Acquired that much. I listen to All-In a lot. I listen to Founders.

I'm the opposite. I listen to Acquired more. You do?

Did you listen to the Costco episode?

No.

I heard that one was one of the best ones.

I should check it out.

You should check it out, yeah. So just so everyone knows, Acquired, they like to go, they like to do these deep dives on companies, and there's a lot to learn from these. Like the Google one was really good.

Yes.

Microsoft was really good too.

The reason I like the Acquired podcast is for me, it's not really news. Like there's nothing wrong with the All-In podcast, but it's not like I'm listening to something on the All-In podcast, I'm like, okay, this is going to help me grow my business. Acquired, I actually feel I can listen, learn something, and then go and execute on that.

So this is worth talking about, I think, for a moment, and then I can pick one of the classics. So I like Acquired for that reason, 'cause it's historical context. How—

Yes.

The Costco ones, like how did Costco start? Oh, actually it turns out he was the protégé of like Sam Walton's company. So he was part of Walmart before, and then they had Price Club, right? And Price Club, I think, is part of Walmart as well, I think.

I think Price Club's part of Costco.

Sam's Club, Sam's Club, Sam's Club, sorry, Sam's Club. Price Club is, a different one, but Sam's Club's part of Walmart.

No, Price Club is Costco. I just Googled it.

But no, I was saying Sam's Club is Walmart.

Oh, I thought you were saying Price Club is Sam's Club.

I did. I was wrong in the beginning, but I corrected it. So, but my point is you learn so much, like how hard it was to start Walmart initially. And then this guy, the way Costco started, like he wasn't an entrepreneur before. He actually worked for Walmart and he kind of rose up the ranks and then eventually they're like, hey, let's go start this thing. And then, you know, this Costco took off. But my point of saying all this is that you learn from the nuggets and through these stories you figure out what you want to take and then what you should do, which is why I've liked these EO and YPO groups because you learn from other people's stories and then maybe you get some insights. Sometimes the stories suck from people.

Yeah.

So then, you know, questionable. But then founders, same thing too. You get to hear from, hey, I made this mistake over here, here's what I would do. And then you start to see the same patterns over and over and you're just like, I'm just going to keep repeating those patterns. Be curious and just do it for a long time, right? And yeah, you hear that over and over.

Are you going to renew your YPO membership? I'll take that as a no.

I've been thinking about that. So like, I will say one thing though, Neil, I had promised to not do any more YPO events after I did the YPO Global Marketing Summit. I'm like, I'm not doing any more. I committed myself to do the YPO Global AI Summit in Istanbul. So, and I shouldn't have a problem like doing that one. But like, that's just me wanting to give back and provide back. But yeah, I don't know is the answer.

Yeah, I dropped out of YPO a long time ago.

You know that. You'll be back when you're older.

It depends who's in there.

You'll be back when you're in the higher—

Yeah.

The gold group.

Would I have to be 55 or 50?

You have to be 50, but they're— oh, they're decreasing the age.

Are they?

They're bringing the age down, yeah.

To 45?

Uh-huh.

I'm still 5 years away from 45. Technically roughly 4.

Your birthday's coming up.

Yeah, that's what I'm saying. Roughly 4.

In 13 days.

Yeah.

I only know that now because you ate the gelato during the event.

So, but yeah, no, but yeah, I've always found those groups, the best groups I've ever been part of are ones you don't pay and they tell you what they're doing from a marketing aspect or a business aspect. But the ones that you have to end up paying, you get shoved with a lot of random people. Versus when you do your own thing, you can pick and choose and it's just better.

So here's what I'll say, Neil, and then we can move on to the next thing. So the group I've been in with like Syed and Yaniv, for example, we've had that since 2018. I've invited you before, right? But like, we don't pay for that, right? We organize it ourselves. And that's like a group I can see myself growing old with. Yes. Now, so there's that group and like we have fun, we play basketball, we share stuff on business. That's great. Now then with YPO, I actually formed another group recently and this one's like all business and we're not like, I created this group myself and then we formed it. I did it with Syed as well. And we're just like, we just want to talk about business. We don't want to meet all the time, okay? And we don't want to, we're not going to party either. And this is what it is. Now, to your point, when I think about my EO group, which I was with for 7 years, Entrepreneurs Organization, this group, like I grew together with and we were like brothers from the beginning, okay? Now, some other groups I've been with, I was kind of shoved in and it was a brand new group and like all they liked to do was party, which is okay, just not for me. So to your point, like that does happen, but you just have to be very picky about the group that you're in. I think once you join this gold group in YPO, like you're going to be like, it's good because it does feel like you're learning from people that are either at your level or probably a few steps ahead of you.

Yeah, no, the YPO gold group that I want to join, there's quite a few people in there that are much more than a few steps ahead of me. They're much more older in their career. They have grandkids and they're ready to retire. And they have a lot of stories kind of like Costco, because there's some of the ones that are in the LA chapter. Some of them are like some of the richest people in the world. And it would be great to learn how they went from starting to growing and all the lessons they learned. Like that kind of stuff is valuable. That's why I like the Acquired podcast.

And honestly, when you talk to people like that, the way they look at business, it's like a game. They feel like they're playing a game and they feel like they're like living life, right? Whereas in some cases, when I talk to some people in like in these groups, right? They are— business is like an afterthought. They're like, why do you talk about business so much? Right? And that doesn't make sense to me because business is so fun. So anyway, let's pick one more here. So I got one.

I think this is our last one.

Yeah, this is our last one.

So let's pick this one over here.

One of the old ones over here. Why don't we just talk about, because we talked about how you shouldn't overuse tools, why don't we just talk about our favorite, our best AI tools? We'll do 7. I'll start first, okay?

Okay.

Okay, so these are 7 AI tools that are going to help you grow faster, okay? Number 1 on my end that I just started using is actually the one I talked about, Bordi.ai. The reason I like Bordi.ai is first time I've heard an end-to-end discovery call where I'm like, whoa, I can handle this. This can be good for customer service. This can be good for handling all of our calls that we can't, maybe tier 4, tier 3 leads that we just can't take. And we can also get to leads faster if they don't, they don't want to wait to talk to a human. They can just talk to this right now. And it's great for networking too, because you can find people, maybe you're looking for like a CMO or something like that. It will pair you up with exactly the people that you're looking for. And if you're looking for investors, co-founders, whatever, It's basically got this whole, it's like an AI networking tool. So I'll go with Bordi.ai first.

My number, so number 2 for me would be Fin.ai. I went to the wrong Fin website. Don't go to Fin.com, go to Fin.ai. We've been using it for a while. It's really good. It saves you money, it helps you scale faster, it creates happier customers, you get more positive reviews, which then helps your GEO and SEO. But check it out. Because you're always going to get people who are asking questions. Fin just helps make not only the responses faster, but more consistent, and you pair it up with a human.

Cool. Number 3 is Hermes. So Hermes is another agent that's similar to OpenClaw, but you pair Hermes with OpenClaw, so you have 2 agents working together. Hermes can check the work of OpenClaw and vice versa, and it just allows you to move a lot faster.

Number 4, we still use it a lot, Nano Banana. We think it's great. It's amazing on the creative side. I think a lot of people take it for granted, but we've seen massive ROI with campaigns using it. And just keep this in mind, the real leverage in paid advertising is creative.

Number 5 is Paperclip. So Paperclip, I just mentioned OpenClaw and Hermes, but you need something to manage all of your agents and manage all your work because it's easy for me to work on something, I go watch TV and I forget what I'm working on. Maybe I want to come back and work on it 2, 3 days later. So Paperclip allows you to manage all your agents and make it a lot easier.

Number 6, HighLevel has an AI software that's similar to Lovable and it helps a lot with like things like landing pages. We find that it works quite a bit better than Lovable, especially if you're trying to improve your conversion rate.

Yeah, so number 7, I'll go something that's, you know, surprisingly Manus is really good. So I use, I was trying to figure out like flight situations or I even had to go through our CRM and just say, who should we follow up with again. I just did all the work. So it's like, if you don't want to go into OpenCLAW, you want an introduction to OpenCLAW, just use Manus. Meta owns them as well, and the product's continually getting better. Or you can use Manus, you can use GenSpark. Those are both cool. I look at both these as introduction to OpenCLAW. If you want a secure version of OpenCLAW, use NemoCLAW, which is what we deploy for our clients right now. So that is it for today. Please don't forget to rate, review, subscribe, and we'll see you tomorrow.

Bye.