Influencer Marketing Powers $6.6M Startup

16 Jul 2024 · 1 min

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In this brief talk, the speaker highlights the profitability and underpricing of micro‑influencer marketing, using the example of Cody Schneider—a non‑technical founder who self‑funded an SMB SaaS that reached $6.6 million in revenue in under three years. The company operates with a lean, fully distributed team (six engineers in India and five customer‑service reps in Brazil and the Philippines) and relies exclusively on YouTube influencer marketing for growth. The speaker notes that such a model can achieve very high margins—potentially 60%+—and shares his own experience charging around $7,500 per YouTube video mention for SEO‑related software, emphasizing that finding underpriced micro‑influencers is a key growth strategy.

Chapters

I still think it's kind of underpriced right now if you're finding micro-influencers. So this guy Cody Schneider tweeted this, friend, non-technical founder, SMB SaaS just hit $6.6 million in under 3 years, self-funded, only 6 engineers. They're all in India. Only 5 customer service reps, 3 in Brazil, 2 in Philippines. Marketing solely YouTube influencer marketing, employees on contract. It's a new world. High profit, I bet you. Oh, for sure. I bet you they're operating like at 60+% margins. I mean, even on my YouTube channel, like there's like SEO software companies, we'll just call it that, that are paying me like, you know, $7,500 for a video just to mention them, right? Yeah. Successful for our clients too. The influencer marketing stuff is just like, you know, wherever the attention is, try to get it underpriced.