Eric Siu explains how central banks cutting interest rates globally is boosting marketing performance. The ECB cut rates 8 times in 12 months, while China, India, and others eased policy. The US, slower to cut, is seeing less marketing momentum.
We do marketing in so many countries that we see different patterns. We're seeing the US has been slower to reduce rates. The ECB, European Central Bank, reduced rates 8 times in the last 12 months. China just reduced, India just reduced 0.5%. UK has been slowly reducing. Same, I believe, with Australia, Canada as well. So most markets are, and they're trying to push things up to stimulate. The US isn't, but we're starting to see in the countries that have been reducing rates, our growth in marketing has actually been much better from getting new clients, clients spending more, them generating more revenue. We're starting to see upward momentum in marketing for the regions where we're seeing rate cuts.
