Invest Where Whole Foods Thrives

Whole Foods is going to plant a store in an affluent area. That's where we want to be. That's where we want our apartments to be, because you're going to have a higher demographic. And now there are also people that do the opposite, right? They go after the low-income housing, which is totally fine. I've done a bunch of that. So it's a very different strategy. What we want is a big delta between rent and mortgage. A million-dollar home is going to have a significant mortgage where our rents are $2,000. So there's a big gap. And, and then what it does is they want to be in the It's a nice area, but them being able to move to that neighborhood. So we start with all of that. Then, then our buy box becomes really small, you know what I mean? And then from there, we have our acquisition guys who are here actually, and, and they just go at it.