Eric Siu explains how to host an exclusive CMO dinner that generates leads. Invite existing customers alongside target prospects, market it as private and invite-only, show who's attending, and reach out by email to fill seats without needing a huge network.
How do you know who to invite? 'Cause there's so many people in companies. And how do you get at those people if someone's not well networked like you are? So I'll give you an example. This was maybe 1 or 2 years after I did the first one, right? But there's this one dinner where I remember I got 3 customers from it. This always works, especially if you have agency clients or software clients. So you invite 3 or 4 or 5 customers. So half the group is your customers. The other half is people that you're targeting, right? And then what you do is you say, hey, this is gonna be a CMO dinner. It's a private dinner, always say private. For whatever reason, private gets them, right? So it's a private dinner. It's gonna be CMOs. It's invite only. It's amazing people. Here's who's coming. Are you in, right? I got one spot for you. Are you in? So it makes it seem super exclusive and they feel really special, right? And you do this over email? I do this over email, yeah.
