Inviting the Right People Without a Big Network

10 Jul 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube clip titled "Inviting the Right People Without a Big Network" (created 2025-07-10). The excerpt is a spoken monologue in which a single speaker describes a networking/event strategy: organizing private, invite-only CMO dinners that mix existing customers and target prospects, using email invitations that emphasize exclusivity and limited spots to drive attendance and generate new customers. The content focuses on practical outreach tactics for customer acquisition and relationship-building.

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How do you know who to invite? 'Cause there's so many people in companies. And how do you get at those people if someone's not well networked like you are? So I'll give you an example. This was maybe 1 or 2 years after I did the first one, right? But there's this one dinner where I remember I got 3 customers from it. This always works, especially if you have agency clients or software clients. So you invite 3 or 4 or 5 customers. So half the group is your customers. The other half is people that you're targeting, right? And then what you do is you say, hey, this is gonna be a CMO dinner. It's a private dinner, obviously private. For whatever reason, private gets them, right? So it's a private dinner. It's gonna be CMOs. It's invite only. It's amazing people. Here's who's coming. Coming so far, are you in, right? I got one spot for you, are you in? So it makes it seem super exclusive and they feel really special, right? And you do this over email? I do this over email, yeah.