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Eric Siu shares how a friend used Ferrari ownership as a business tool: recruiting talent, rewarding top performers with drives, boosting event attendance, and driving millions in sales across mortgage and real estate businesses.
Eric Siu shares how a friend used Ferrari ownership as a business tool: recruiting talent, rewarding top performers with drives, boosting event attendance, and driving millions in sales across mortgage and real estate businesses.
What does a Ferrari really do? I was talking to a friend that I know, he loves cars. He's like, dude, you know how many people it ends up motivating being like, wow, look what you have. I want to work with you, figure out how to get mentorship from you. And he's A, recruiting amazing people from this strategy. B, when he has people who work really hard and perform really well, a lot of times he'd be like, here's the key to my Ferrari. You can end up driving it around for a week or a month. And that's also helped motivate a lot of the people on his team and that's helped to increase revenue, but he used it to get more people to buy tickets to his event, more people to join his mortgage company, more people to join his real estate company. The strategy of one simple Ferrari has made him millions and millions in revenue. And I'm not talking about a million or 2, but I'm talking about like literally like millions and millions of revenue just because of a car.
