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Ads during the Super Bowl and Olympics boost brand awareness by about 41%, but the short-term return on ad spend is weak. The real payoff comes later, if it comes at all.
Ads during the Super Bowl and Olympics boost brand awareness by about 41%, but the short-term return on ad spend is weak. The real payoff comes later, if it comes at all.
Is ad spend on a Super Bowl or Olympics worth it? It depends who you ask. The data pretty much showed increase in overall brand awareness. Almost half of consumers noticed the brands increased by roughly 41% according to Sports Business Journal through these commercials. But from an ROI standpoint, it was pretty much almost everyone didn't see a great ROI, but from a branding and awareness standpoint, they saw a huge lift. And the hopes was in the long run, some of these people will eventually come back and buy from you.
