Is AI Bringing Back Black Hat SEO?

Is black hat SEO back for AI? You know what's interesting? Remember the beginning of Google where everyone tried to game it? Even the beginning of search engines where it's just like you use keyword stuff and things like that.

Yeah.

So black hat SEO, the question is, is black hat SEO back for AI? So I found this post over here and it says this guy's name is Zach Notes. So his last name is Notes. So here's their pitch. LLM optimization agency for 15 grand a month. They will, they'll get you ranked, they'll keep you ranked for one keyword in ChatGPT. If you don't rank, you don't pay. And so for example, you might want to rank for like, what's the best CRM?

Yeah.

And so 15 grand for that. And basically they win rankings by manipulating LLM's reinforcement learning nature, giving feedback to the LLMs to change their output. So you know how you can give a thumbs up and down? So they're basically gaming that, right? And so whenever there's a new channel, if it really starts to take off, people will figure out how to game it. And that's actually what led Google to become successful because they figured out a way where it was very, it was more difficult to game. Eventually people figured it out for a little bit. I mean, now it's, and now it's still more difficult to game. You just have to be ahead of these people. So if ChatGPT can't figure out how to block these people and, and stay ahead of them, eventually they're going to lose to someone that figures out how to block them.

I totally agree.

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This reminds me of like the SEOs that hit me up every once in a while. I get a few of these a year. I probably get more than a few, but my team probably ignores most of them. There was a guy recently, I won't say his last name, but his name's Andrew. And he's just like, man, I got this better way of ranking. And this hack will rank you at the top of Google for any keyword. And then he's breaking down and he's trying to explain this complex thing. And then what he pretty much says at the very end is he has tons of IP addresses that look like humans with Gmail accounts. And they're just doing a search and clicking through to make sure your listing has a higher click-through rate. Right? And I'm like, this is nothing new and novel. And he's like, it'll work. Give me a client. I'll rank them at the top. I'm like, no, I'm not going to do this. And 2, even if it's working for you, eventually it'll stop working for you. And you just spent all this time and resources doing something short-sighted instead of just focusing on long-term providing value.

The one thing we've learned, you and I, over the years is that the black hat, the gray hat stuff, it might work for a little bit, but it never, it never ever works long-term. And I think the worst part about it is it forces you to think short-term and it doesn't cause you to think more like an investor that thinks about the long-term, right? And so you're actually better off thinking long-term and, and think about providing value cuz that forces your mindset into a better place anyway. And you come from a place of not trying to manipulate something for your will, but you come from a place of giving. And that sounds maybe cheesy, but that just is the way it is. Anyway, that's it for today, guys. Please don't forget to rate, review, subscribe, and we'll see you tomorrow.