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Eric Siu argues AI is still in its infancy and needs human oversight. Marketers who mass-produce low-quality AI content for SEO tank their search rankings. Quality assurance and keeping humans in the loop actually works.

Eric Siu argues AI is still in its infancy and needs human oversight. Marketers who mass-produce low-quality AI content for SEO tank their search rankings. Quality assurance and keeping humans in the loop actually works.
Is AI really ready to be the end-all be-all? I believe we're still very much in the early innings right now. Maybe we're still in inning 1 for AI, and you still very much need a human in the loop. So a lot of people where they're going wrong with AI right now is they believe they can kind of just set it and forget it. So people are creating boatloads of crap content for SEO purposes and they're not quality checking. And people that do that, their website just tank completely. But when they focus on quality, when they focus on QA, and when there's a human in the loop, that helps a lot.