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Eric Siu weighs whether courting controversy helps or hurts your brand. He compares playing the heel like Triple H does in wrestling to provoke attention, against the risk of alienating customers and damaging your business when you go too far.
Eric Siu weighs whether courting controversy helps or hurts your brand. He compares playing the heel like Triple H does in wrestling to provoke attention, against the risk of alienating customers and damaging your business when you go too far.
If someone doesn't go out and say things that are controversial or kind of go out on a limb that says something that they really think, you know, she kind of looks at them and be like, that person's too safe or they're playing it too safe, right? I'm paraphrasing here, but basically like she's kind of on guard with that person, right? Because they're not being authentic, right? At the same time, I understand where you're coming from too, because you're trying to protect your business and you can't say all the things that you want to say, right? Because you have so many different constituents, right? Well, here's what I would say. So my take on it right now, when I said— when I told Guy Tano, I was like, maybe I should become the Triple H of marketing and just try to piss people off and ragebait more and more. I'm not really gonna do that, but I kind of enjoyed it when I became the heel or the villain. But it works. Your reach just skyrockets.
