Eric Siu examines whether black-hat SEO tactics are returning with AI. An LLM-optimization agency called Zach Notes claims to game ChatGPT rankings by manipulating reinforcement-learning feedback, raising questions about whether platforms can defend against this kind of manipulation.
The question is, is black hat SEO back for AI? So I found this post over here. This guy's name is Zach Notes. So here's their pitch. LLM optimization agency. They'll keep you ranked for one keyword in ChatGPT. If you don't rank, you don't pay. Basically, they win rankings by manipulating LLMs' reinforcement learning nature, giving feedback to the LLMs to change their output. So you know how you can give a thumbs up and down? So basically gaming that, right? And so whenever there's a new channel, if it really starts to take off, people figure out how to game it. So if ChatGPT can't figure out how to block these people and stay ahead of them, eventually they're going to lose to someone that figures out how to block them.
