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Eric Siu says Cannes Lions is worth it only if you have five to ten major business deals to close in person. For most advertisers, he recommends skipping the party and focusing on your core business instead.
Eric Siu says Cannes Lions is worth it only if you have five to ten major business deals to close in person. For most advertisers, he recommends skipping the party and focusing on your core business instead.
If you're in advertising, is Cannes Lions actually worth it? I think Cannes is more of a branding, more of a creative type of thing because you see those big brands going and then, you know, you see Gary Vee there, right? I see that the Kelce brothers, they have their football podcast, like, but it just looked like it was a really good time and people partying and all that. And I would say both Neil and I haven't been to Cannes, right? I would just say like we're speaking from kind of our observations, but I would say what would be worth it is if you have 5 or 10 business deals that are big business deals to get done over there and people are hanging out there, then yes, you go there and you try to get a couple of those deals done. And people will often use these big events to try to get deals done, and in person often goes a long way. So that's the angle where I can see it working out. But other than that, I think most people listening to this probably better off just focusing on, you know, your business.
