ChatGPT referral traffic dropped 52% since July, according to data from Profound analyzing 100 million keywords. The speaker warns against chasing algorithmic swings and urges creators to focus on quality content for their audience instead, accepting that traffic will fluctuate but consistency pays off long-term.
You saw the article that Search Engine Land posted. Profound ended up releasing data that there was a 52% drop in ChatGPT referral traffic since July. Yeah, based on 100 million keywords that they were looking at on ChatGPT. But what's interesting here is ChatGPT traffic will go up and down. Not too many people are talking about it. But the real question is, is how are people, you know, is it going to be another Google? And I think it's going to be another Google in which Sometimes you get more traffic, sometimes you get less. You can't necessarily rely and focus on the algorithms. You got to just do what's best for your audience and create the best information out there. And sometimes you'll win and sometimes you'll lose, but over time you should grow. And that's the true reality.
