Data science matters more as AI grows. One data scientist's insights doubled this person's campaign profitability, showing how companies need people who can turn data into decisions that move revenue.
the role that's going to continue to get bigger is data science because people are talking about machine learning, AI. They're talking about all these new technologies coming out. When you think about technology, data and technology go hand in hand. The best companies are going to have data scientists crunching the numbers to draw really good insights out and then be able to make business decisions that are going to drive massive revenue differences. I remember when I worked with data scientists, the insights that that person drew out, man, they were killer and gave me so much confidence to move forward with my campaigns. It made a world of difference for us and it helped us be really, really profitable.
