Eric Siu built his personal brand for 15-17 years before launching NP Digital, but credits the agency's rapid growth to luck as much as effort. Key hires like Mike Ullickson came through serendipitous connections, each one dependent on the last. Without the timing and chance encounters, none of it happens.
I was speaking at an event yesterday and someone asked me what was the key to success for NP Digital. And I straight up said luck. And they're like, what do you mean? And I'm like, I worked hard and built up my personal brand for, call it, you know, 15+ years, more than that, 17-ish+ years before I launched NP Digital. I didn't realize a personal brand was going to help me. Yeah, I was like, it was luck that I did it early on and I just kept doing it. And then I was like, got Nick Roshan. Got lucky there. But then Nick got us JJ. JJ got us Mike G, our CEO, Mike Ullickson, which a lot of it was luck. If I never had Nick, I would have never got JJ. If I never had JJ, I would have never had Mike Ullickson. And then Mike brought a lot of amazing people. And then we brought— we also recruited tons of amazing people globally outside of those two as well. But a lot of it was just timing and luck.
