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Eric Siu examines whether long-form content survives as short-form dominates. TikTok users spend 95 minutes daily versus 20 on YouTube, and every platform from Instagram to LinkedIn is copying TikTok's format.
Eric Siu examines whether long-form content survives as short-form dominates. TikTok users spend 95 minutes daily versus 20 on YouTube, and every platform from Instagram to LinkedIn is copying TikTok's format.
The average TikTok user spends 95 minutes a day on it? Really? Yep. So YouTube is about 20 minutes or so, and that's like a lot. 95 minutes is insane. People are starting to create shorter and shorter content. I blame the TikTok world for that because— TikTokification. Yes. And it's not just TikTok. It's TikTok, Instagram, it's Facebook. Man, you even have like short stories on WhatsApp, which I don't know why people use that. Snap, YouTube, you know, LinkedIn. Everyone's posting short-form content everywhere.
