Eric Siu examines whether SEO is dead in 2025. An analysis of 36,000 websites shows clicks to sites have risen since 2020. Google isn't going anywhere, and as TikTok, Amazon, and YouTube function as search engines, SEO skills matter wherever people search.
SEO, also known as search engine optimization, changed quite a bit from the beginning. Back in the day, it used to be all about creating content, building a lot of links, and that still matters today, but to a lesser extent because of the advent of AI. If AI is really making a big push right now, are they driving more or less clicks to websites over time? Because the answer is, ever since 2020, it's continually going up. And this was an analysis done over 36,000 websites. It doesn't mean that Google is dying. Google will continue to compound over time as long as human beings are searching for things. There's always going to be an opportunity for growth for search engines, right? Now, there might be other search engines today such as TikTok. There might be other search engines such as Amazon, for example, or YouTube, which is the second largest search engine. Wherever there is search, there is SEO.
