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Eric Siu argues that websites aren't going anywhere despite social media's rise. SEO is changing, not dying. Websites still matter for retargeting and building email lists that social platforms can't replace.
Eric Siu argues that websites aren't going anywhere despite social media's rise. SEO is changing, not dying. Websites still matter for retargeting and building email lists that social platforms can't replace.
Is website traffic dead? You need a website as much as you need social media profiles. It's part of the marketing stack. And sure, it might start to decline, but it's not going anywhere in the next couple of years. Also, again, if you're getting traffic, you can retarget people and you can collect emails. I think it's a great channel. And if someone visits my X profile, am I going to be able to retarget them on all platforms? Not necessarily. Am I going to drive a ton of emails? Maybe if I put in my link. Correct me if I'm wrong, Neil. The vast majority of your emails come from your website still. By far. So SEO, people like to say it's dead. Not quite. But is it as we know it dying? Yeah, it is, but you can still adapt because that's what SEOs do.
