Eric Siu argues SEO isn't dying and breaks down four types: Google, App Store, YouTube, and local. He says you can make serious money as an SEO specialist and that it's a foundational marketing skill worth learning.
Search engine optimization is dying. Oh no, SEO is dead. No, as long as human beings are searching for stuff, there will always be SEO. Could be Google, could be App Store optimization for Apple, YouTube SEO, it could be local SEO. You have a lot of different options, and if you learn SEO, not many people are touching it because they think it's dead and they wanna touch the new shiny object. But I know some SEOs, they're making a couple hundred thousand dollars a year. You can do the same thing too, and you can start from the very bottom because, well, most people don't know how to do this stuff. And I guarantee you, if you start with that base skill and branch out with your marketing skills, not many people have that base skill of SEO. Okay, we'll just leave it at that.
