0:40
Eric Siu examines whether short-form video is a permanent shift or a passing trend. Gen Z and Gen Alpha grew up on it, but people are increasingly aware of how addictive these platforms are designed to be.
Eric Siu examines whether short-form video is a permanent shift or a passing trend. Gen Z and Gen Alpha grew up on it, but people are increasingly aware of how addictive these platforms are designed to be.
I think there's like a revolt on Shorts that is either here or coming. My theory is that it's actually here right now. Yeah. Because I think Gen Z is aware of— they're very media literate compared to, let's say, boomers or even millennials, because they grew up effectively— they grew up with the internet and they grew up with basically like Web 1 to Web 2. Gen Alpha grew up with Web 2. Like, they were born after Twitter, after Facebook, you know, after YouTube. Right. But they're all so savvy now and they're the primary consumers of this media. Right. And so they're seeing through it in a way that, like, I don't know, boomers on Facebook can't even tell if it's AI or not, you know? Gen Z's seeing through it, and I think everyone on Earth is probably fatiguing a bit from the short form, and they're also seeing all the patterns of how they get hooked.
