In this conversational monologue, the speaker argues that SEO remains a viable and booming career as long as practitioners adapt to changing technologies. He recounts a discussion in Denver where he explained the historical evolution of SEO: from early tactics like keyword stuffing, low‑quality copy, and high‑PR link building, to the modern emphasis on high‑quality, human‑focused content, content pruning, and schema markup. He then highlights the current shift driven by AI, where content must be crafted for humans but also packaged for large language models such as ChatGPT. In this new landscape, traditional backlinks are complemented—or even supplanted—by brand mentions, which can influence rankings without direct linking. The speaker concludes that SEO is continuously evolving rather than dying, and its relevance persists for those who stay current with these trends.
